--- title: Data Storytelling in Market Research and Great Buyer Persona Examples with Mary Hunter description: Guest Mary Hunter discusses the power of data storytelling and its impact on understanding the consumer. image: https://podcast.littlebirdmarketing.com/hubfs/20240621-lbm-pftp-data-storytelling-in-market-research-and-great-buyer-persona-examples_dark-blue-hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Data Storytelling in Market Research and Great Buyer Persona Examples with Mary Hunter ![Data Storytelling in Market Research and Great Buyer Persona Examples with Mary Hunter](https://podcast.littlebirdmarketing.com/hubfs/20240621-lbm-pftp-data-storytelling-in-market-research-and-great-buyer-persona-examples_dark-blue-hz.png) -               Like the bird she named her company after, [Data Larks](https://www.datalarks.com/) founder, [Mary Hunter](https://www.linkedin.com/in/maryhunterdatalarks/), is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the [Little Bird **Marketing**™](https://littlebirdmarketing.com/) **podcast**, Hunter and host, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), delve into the world of market research and its potential to increase both awareness and market potential for underrepresented communities.  Data Larks is a pioneering consultancy dedicated to diverse data storytelling and analysis. Hunter, with over 20 years of experience in cultural studies, shares her insights on both the benefits and overall importance of inclusive **persona profiles**, the pitfalls of traditional and subsequently outdated market research methods, and the intersection of market research and marketing in today's diverse landscape. “We need to be able to pull all of \[these differences\] together and learn to *collaborate*,” Hunter explains. “To be able to deliver incredible insights that our clients can act on.” Hunter and McKinney also discuss the transition of diverse data analysis from academia to business, the struggles of today’s researchers and, most importantly, where Data Larks comes into play, providing detailed **examples** and **tips** for both communicating with, and **marketing** to diverse **personas**. That and much, *much* more! **SPONSORS:** Hey y’all, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) here, CEO and Momma Bird at[Little Bird Marketing](https://littlebirdmarketing.com/). I am very excited to announce the release of my much-anticipated book:  [*Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind*](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414/ref=sr_1_1?crid=NSHLDA26JLYX&dib=eyJ2IjoiMSJ9.g_3Nb3wNpwPVI8CaEeFZsNbA6REwtXus9CMh6GCI3ho2cBETy9VbH-AHBBiEki96giw8ef_TztTTAVSi56lI4IRnjTw1N6dGTYzz4s7_UzG0rFIKm2Wr767eXuolgx2IkRretF91__VtrFd7eYDOyDZ212Q5-hFf1IoHgaEnFW2x3U3ghr0MExzhY_Dbg6sZAH19cPMJMjCovB2Z81ITbxcqljXUKG8gtL_wPss9Waw.JYQIdGbB9Z6ZUF5dJaPrfF5HrARKqFzqb6VYyZev_8c&dib_tag=se&keywords=priscilla+mckinney&qid=1711567327&sprefix=%2Caps%2C130&sr=8-1) The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit[priscillamckinney.com](https://priscillamckinney.com/) for more information. GIVEAWAY ALERT!!! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Click [HERE](https://info.littlebirdmarketing.com/social-influence-giveaway) for a chance to win this exciting package of goodies to start building your social influence today! 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