Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked, “Should I upload a photo of these pancakes I made?” or Should I post a video of myself lip syncing to my Jock Jams playlist now?” << That never happened, and the answer is no.
In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney and Executive Director Ashley Le Blanc discuss LinkedIn’s new Stories feature, and what it actually means for the average LinkedIn professional. According to LinkedIn’s documentation, stories are “an easy way to share your experience and insights, and to build meaningful relationships with your professional community.” That sounds like something LinkedIn would say, but what does it really mean?
Priscilla and Ashley give a more tangible description and extrapolate a number of scenarios for which this feature is ideal. They discuss how stories traditionally operate in apps - to bolster engagement and help provide a more customized experience for the user. They concur that the feature adds tremendous opportunities to genuinely showcase expertise, to add depth to interaction during events, facilitate a more robust dialog with your professional network.
Check out the full episode to learn more about how to embrace and become an early adopter of this new feature!
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