--- title: "MRX Mavericks: Quallies of the World, Unite! With Lauren Isaacson" description: Explore QRCA, the ultimate hub for qualitative research and UX pros, offering support, training, and global networking. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230721-lbm-pftp-mrx-mavericks-miniseries-quallies-of-the-world-unite-qrca-emi-hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) [Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) - CATEGORIES ### Subscribe to Email Updates # MRX Mavericks: Quallies of the World, Unite! With Lauren Isaacson ![MRX Mavericks: Quallies of the World, Unite! With Lauren Isaacson](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230721-lbm-pftp-mrx-mavericks-miniseries-quallies-of-the-world-unite-qrca-emi-hz.png) -               Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. ![](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7) [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consultants Association. The QRCA is the hot spot for qualitative researchers and UX professionals. They offer the ultimate package: support, training, and networking opportunities. The association focuses on promoting high standards and best practices in qualitative research, including techniques like UX research. Enter [Lauren Isaacson](https://www.linkedin.com/in/laurenisaacson/), the self-diagnosed chronic volunteer from [Curio Research](https://www.curioresearch.net/). This superhero has donned various capes within QRCA, including chapter chair and board member. Lauren's dedication to volunteering is next-level, and she's been spreading her infectious enthusiasm throughout the association. With 77% of [members](https://www.qrca.org/page/join_qrca?) based in the US and others from all corners of the globe (hello, Canada and beyond), it's like a qualitative research world tour. They don't discriminate when it comes to professionals either—consultants, vendors, recruiters, and those fancy folks from in-house corporate positions are all invited to the party. QRCA knows that diversity makes for the best kind of fiesta! If you're looking for a wingman or wing woman at [QRCA](https://www.qrca.org/) events, Lauren is ready to connect and be your newfound friend. So buckle up, and get ready to soar to new qualitative research heights! SPONSORS Looking for an extension of your market research team? EMI Research Solutions delivers quality and unbiased market research data tailored to the needs of your business. With EMI, you get an agile-focused team of researchers with over 22 years of experience. Plus, their podcast Intellicast takes a look at the market research industry from a new perspective. 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