Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general.
His day-to-day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound now known as ZenPilot, a project and process management tool built specifically for agencies, in 2013.
DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to create proper sales and marketing standards.
As both of their agencies are HubSpot agencies, they discuss their journeys to becoming content and results-driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth.
For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast. This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners.
Have more questions? Catch Gray MacKenzie on Twitter.
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