--- title: Priscilla Goes Global with Content Marketing Expert Pam Didner description: Priscilla Goes Global with Content Marketing Expert Pam Didner image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2017/priscilla-goes-global-with-content-marketing-expert-pam-didner.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla Goes Global with Content Marketing Expert Pam Didner ![Priscilla Goes Global with Content Marketing Expert Pam Didner](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2017/priscilla-goes-global-with-content-marketing-expert-pam-didner.png) -               Join [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney), CEO and Momma Bird at [Little Bird Marketing,](https://www.littlebirdmarketing.com/) as she talks with [Author](https://www.amazon.com/Global-Content-Marketing-Customers-Worldwide/dp/0071840974/ref=s9_simh_gw_g14_i1_r?_encoding=UTF8&fpl=fresh&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=&pf_rd_r=Y8MVTQXV03TVVHHQNM0K&pf_rd_t=36701&pf_rd_p=a6aaf593-1ba4-4f4e-bdcc-0febe090b8ed&pf_rd_i=desktop), global B2B Marketing Consultant and Keynote Speaker, [Pam Didner](https://www.pamdidner.com/). Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market. Be sure to connect with her on [LinkedIn](https://www.linkedin.com/in/pamdidner), [Twitter](https://twitter.com/PamDidner), and [Facebook](https://www.facebook.com/PamDidner/). You can also download her FREE course - [How To Build A Global Content Marketing Team](https://www.pamdidner.com/store/how-to-build-a-global-content-marketing-team/) or check out her book, Global Content Marketing.  Want more info about the special world of B2B Marketing? Check out her guest blog, "[5 Tips for Better Content Marketing](https://blog.littlebirdmarketing.com/5-tips-for-better-content-marketing-q-a-with-b2b-expert-pam-didner)".  Original theme music by the illustrious [Leighton Cordell](https://www.linkedin.com/in/leighton-cordell-06155ab9/). **Like what you hear?** Let us know! 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