Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing, as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market.
Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing".
Original theme music by the illustrious Leighton Cordell.
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