Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. This is part two of a previously published podcast. Original theme music by Chris Stewart.
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*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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