Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you have really been through a challenge together. She discusses the value of asking for help from her team to assuage the mild panic that occurs when you try to do it on your own.
Original theme music by Chris Stewart.
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*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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