--- title: QRCA Day 1 Conference Flyover description: On this episode of Ponderings from the Perch, host Priscilla McKinnney gives her Conference Flyover of QRCA Day 1, sponsored by Multilingual Connections. image: https://podcast.littlebirdmarketing.com/hubfs/20250218-pftp-lmb-qrca-flyover-1-hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # QRCA Day 1 Conference Flyover ![QRCA Day 1 Conference Flyover](https://podcast.littlebirdmarketing.com/hubfs/20250218-pftp-lmb-qrca-flyover-1-hz.png) -               \*This podcast mini-series is brought to you by [Multilingual Connections](https://multilingualconnections.com/), enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!\* How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA. On this episode of Ponderings from the Perch, the [Little Bird Marketing](https://littlebirdmarketing.com/) podcast, host and CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) presents Part One of a three-part Conference Flyover from [QRCA](https://www.qrca.org/) in Philadelphia, featuring conversations about thought leadership strategy, networking tips, and the future of AI in research. Multilingual Connections founder and CEO,[  Jill Kushner Bishop, PhD](https://www.linkedin.com/in/jillkbishop/), joined Business Development director, [Carlos Hevia](https://www.linkedin.com/in/carlosheviausa/), in Philly for this annual conference. With bilingual moderation, and many other translation, coding and transcription services useful to the market research industry, they enjoyed talking with colleagues and amplifying important voices at QRCA. [Stephanie Douglass](https://www.linkedin.com/in/stephanie-m-douglass/), CRO at Little Bird Marketing took to the conference, using the podcast interview as an exceptional networking tool to bring you this show with many voices!  From first-time attendees to veteran researchers, these conversations reveal how industry leaders adapt to technological changes while maintaining valuable human connections. "This year is going to be a really exciting year for qualitative research because I think we have gotten over the initial AI hump," Kelli Hammock of L&E Research explains. "Things are getting really exciting in the industry, because people are using it in so many different ways." Their thought leadership strategies span multiple perspectives on research excellence. Cynthia Harris draws parallels between the mental preparation needed in qualitative research and other disciplines, while Norma Mendez and Lillian Martinez of Fieldwork share networking tips that make QRCA distinctive. Featured guests in this episode include [Cynthia Harris  ](https://www.linkedin.com/in/cdharris/)of 8:28 Insights, LLC; [Nicole Potter](https://www.linkedin.com/in/potternicole/), Research & Design Leader; [Norma Reyes](https://www.linkedin.com/in/norma-reyes/) and [Lillian Gonzalez](https://www.linkedin.com/in/lillian-gonzalez/) of Fieldwork; [Justin Bailey](https://www.linkedin.com/in/justin-bailey-7a39563/) of Bellomy Market Research; [Susan Owens](https://www.linkedin.com/in/mhn1234/), Research Manager; [Claire Kuhn](https://www.linkedin.com/in/connectwithclaire/), Senior Manager of Client Services; [Kelli Hammock](https://www.linkedin.com/in/kellihammock/), VP of Research Solutions at L&E Research; and [Jill Bishop, PhD](https://www.linkedin.com/in/jillkbishop/) and [Carlos Hevia](https://www.linkedin.com/in/carlosheviausa/), CEO & Founder and Business Development director of Multilingual Connections respectively. ### Discover More [Market Research](https://podcast.littlebirdmarketing.com/tag/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/tag/market-insights) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) [Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) [Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) [Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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