--- title: Replay of me on Joseph Jaffe's podcast description: This episode will be a replay of my guest appearance on Joseph Jaffe is Not Famous, where we talk about my book, Collaboration is the New Competition. image: https://podcast.littlebirdmarketing.com/hubfs/20240712-lbm-pftp-replay-of-me-on-joseph-jaffes-podcast-PR-IMD-MR-GAZ_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Replay of me on Joseph Jaffe's podcast ![Replay of me on Joseph Jaffe's podcast](https://podcast.littlebirdmarketing.com/hubfs/20240712-lbm-pftp-replay-of-me-on-joseph-jaffes-podcast-PR-IMD-MR-GAZ_hz.png) -               Hey y’all, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) here! This episode of Ponderings from the Perch, the [Little Bird Marketing Podcast](http://lebirdmarketing.com/), will be a replay of a part of my appearance on [Joseph Jaffe](https://www.linkedin.com/in/jaffejuice/)’s podcast, [Joseph Jaffe is Not Famous](https://www.youtube.com/@josephjaffeisnotfamous). Amongst the hijinks, I talk with Jaffe about my book, [Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414/ref=sr_1_1?crid=3IHTHVMIWB1WO&dib=eyJ2IjoiMSJ9.OHT6w4gcwbUoLYgH-78eVSX1ntBel811DcDENrMRJWIfJZwuRt7khxvvn3ckYHyISEpoTaX0ciez9p2ruGUtHBqQOhQLYEne4fLrT_3xbUxi3nPPKJRQCelv_Po6Cy1WX5xw6hV2nSjJvQLK8s8F6V9gkcu89dxIH-jflqM8YtfM26wAhjKOkTJsCsd09OaLTy71NePN5Cb48KtNeVrbFw.nTWbmJxE2_P_wp80rN0NiV3wfgdKAehjkCJPeIl8ock&dib_tag=se&keywords=priscilla+mckinney&qid=1720799678&sprefix=priscilla+mckinney%2Caps%2C150&sr=8-1). The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies for growth, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. ([LINK](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414/ref=sr_1_1?crid=NSHLDA26JLYX&dib=eyJ2IjoiMSJ9.g_3Nb3wNpwPVI8CaEeFZsNbA6REwtXus9CMh6GCI3ho2cBETy9VbH-AHBBiEki96giw8ef_TztTTAVSi56lI4IRnjTw1N6dGTYzz4s7_UzG0rFIKm2Wr767eXuolgx2IkRretF91__VtrFd7eYDOyDZ212Q5-hFf1IoHgaEnFW2x3U3ghr0MExzhY_Dbg6sZAH19cPMJMjCovB2Z81ITbxcqljXUKG8gtL_wPss9Waw.JYQIdGbB9Z6ZUF5dJaPrfF5HrARKqFzqb6VYyZev_8c&dib_tag=se&keywords=priscilla+mckinney&qid=1711567327&sprefix=%2Caps%2C130&sr=8-1) to purchase). “Collaboration is not about losing the hierarchy,” I explain. “It's about seeing it for what it is now, not importing unnecessary value.” We also discuss LBM’s [SOAR™ system](https://littlebirdmarketing.com/soar/), which provides businesses a framework for effective marketing that moves beyond reactivity to thoughtful, strategic action. Please enjoy this special episode, and try to have as much fun as I had (no small task).  Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. 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