--- title: Ponderings from the Perch | Little Bird Podcast | Content Marketing description: Content Marketing | Ponderings from the Perch is Little Bird Marketing’s podcast on B2B marketing strategy, content, and growth—with Priscilla Shumway and industry guests. image: https://podcast.littlebirdmarketing.com/hubfs/basic-visual-assets/20240806-lbm-web-featured-image_podcast-ponderings.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) # Ponderings From The Perch ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) [Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) Showing results related to # Content Marketing - [![](https://podcast.littlebirdmarketing.com/hubfs/back-arrow.svg)Go Back](https://podcast.littlebirdmarketing.com/) - CATEGORIES ### Subscribe to Email Updates [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Humanity Gap: What an Expert Content Creation Agency Owner Knows about AI](https://podcast.littlebirdmarketing.com/the-humanity-gap-what-an-expert-content-creation-agency-owner-knows-about-ai) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) ## [B2B Content Marketing Strategy that Wins](https://podcast.littlebirdmarketing.com/b2b-content-marketing-strategy-that-wins) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) ## [Why Most B2B Content Fails - and It's Not What You Think](https://podcast.littlebirdmarketing.com/why-most-b2b-content-fails-and-its-not-what-you-think) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) ## [Building Influence with a B2B Content Marketing Agency Expert](https://podcast.littlebirdmarketing.com/building-influence-with-a-b2b-content-marketing-agency-expert) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) ## [The Leased Land Problem: Expert Advice on Audience Ownership](https://podcast.littlebirdmarketing.com/the-leased-land-problem-expert-advice-on-audience-ownership) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) ## [Stop Posting, Start Distributing](https://podcast.littlebirdmarketing.com/stop-posting-start-distributing) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [AI's Role in Content Marketing Strategy](https://podcast.littlebirdmarketing.com/ais-role-in-content-marketing-strategy) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) ## [The Interview Glow-Up: A Winning Content Marketing Strategy](https://podcast.littlebirdmarketing.com/the-interview-glow-up-a-winning-content-marketing-strategy) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) ## [Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy](https://podcast.littlebirdmarketing.com/why-you-need-a-tone-of-voice-bible-for-your-content-marketing-strategy) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Thought Leadership](https://podcast.littlebirdmarketing.com/topic/thought-leadership) ## [What kind of thought leader are you?](https://podcast.littlebirdmarketing.com/what-kind-of-thought-leader-are-you) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) ## [Website traffic dropping? 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[Getting Strategic About Account-Based Marketing with Peter Levitan](https://podcast.littlebirdmarketing.com/getting-strategic-about-account-based-marketing-with-peter-levitan) [Social Media for Business](https://podcast.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) ## [Social Media Strategies to Leverage for Success](https://podcast.littlebirdmarketing.com/social-media-strategies-to-leverage-for-success) [Buyer Personas](https://podcast.littlebirdmarketing.com/topic/buyer-personas) [Social Media for Business](https://podcast.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Email Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/email-marketing-strategy) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) ## [The Anatomy of a Content Marketing Plan](https://podcast.littlebirdmarketing.com/the-anatomy-of-a-content-marketing-plan) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) ## [Strategizing for Success with Zach Frantz](https://podcast.littlebirdmarketing.com/strategizing-for-success-with-zach-frantz) [Social Media for Business](https://podcast.littlebirdmarketing.com/topic/social-media-for-business) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) ## [Under Pressure? 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[SEO vs. PPC: Finding the Balance in Your Content Marketing Strategy](https://podcast.littlebirdmarketing.com/seo-vs-ppc-finding-the-balance-in-your-content-marketing-strategy) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) ## [Why the Buyer's Journey Matters](https://podcast.littlebirdmarketing.com/why-the-buyers-journey-matters) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) ## [Priscilla and Ashley - 3 Website Metrics that Actually Matter](https://podcast.littlebirdmarketing.com/priscilla-and-ashley-3-website-metrics-that-actually-matter) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) ## [Priscilla and Josh Haynam Ask the Million Dollar Question](https://podcast.littlebirdmarketing.com/priscilla-and-josh-haynam-ask-the-million-dollar-question) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) ## [Priscilla and Michael Brenner Do a Double Take](https://podcast.littlebirdmarketing.com/priscilla-and-michael-brenner-do-a-double-take) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Research Leadership Week](https://podcast.littlebirdmarketing.com/topic/market-research-leadership-week) ## [MR Leadership Week: Lenny Murphy of GreenBook, IIeX, Veriglif & Gen2Advisors](https://podcast.littlebirdmarketing.com/mr-leadership-week-lenny-murphy-of-greenbook-iiex-veriglif-gen2advisors-2) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) ## [Priscilla and Peter Levitan - How To Be Un-Ignorable!](https://podcast.littlebirdmarketing.com/priscilla-and-peter-levitan-how-to-be-un-ignorable) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) ## [Priscilla and Chris Dayley are Extremely Disruptive](https://podcast.littlebirdmarketing.com/priscilla-and-chris-dayley-are-extremely-disruptive) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) ## [Priscilla and Charlie Rosenbury Go Full-On Ready Player One](https://podcast.littlebirdmarketing.com/priscilla-and-charlie-rosenbury-go-full-on-ready-player-one) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Flock Stars WIRe](https://podcast.littlebirdmarketing.com/topic/flock-stars-wire) ## [Flock Stars WIRe Miniseries: Meet Nancy Hernon](https://podcast.littlebirdmarketing.com/flock-stars-wire-miniseries-meet-nancy-hernon) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) ## [Priscilla and Matt Koenig Hack into the Mainframe](https://podcast.littlebirdmarketing.com/priscilla-and-matt-koenig-hack-into-the-mainframe) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcasting](https://podcast.littlebirdmarketing.com/topic/podcasting) ## [Priscilla and Deirdre Breakenridge Cast a Wide Net](https://podcast.littlebirdmarketing.com/priscilla-and-deirdre-breakenridge-cast-a-wide-net) [Better Blogging](https://podcast.littlebirdmarketing.com/topic/better-blogging) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) ## [Priscilla Reviews Lifestyle Blogging with Kyle Drenon: Content Strategies for In-house Marketing Teams](https://podcast.littlebirdmarketing.com/priscilla-reviews-lifestyle-blogging-with-kyle-drenon-content-strategies-for-in-house-marketing-teams) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) ## 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