---
title: Ponderings from the Perch | Little Bird Podcast | Marketing Strategy
description: Marketing Strategy | Ponderings from the Perch is Little Bird Marketing’s podcast on B2B marketing strategy, content, and growth—with Priscilla Shumway and industry guests.
image: https://podcast.littlebirdmarketing.com/hubfs/basic-visual-assets/20240806-lbm-web-featured-image_podcast-ponderings.png
---

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# Ponderings From The Perch

## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship)

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[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights)

[Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights)

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# Marketing Strategy

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## [B2B Content Marketing Strategy that Wins](https://podcast.littlebirdmarketing.com/b2b-content-marketing-strategy-that-wins)

<https://podcast.littlebirdmarketing.com/ais-role-in-content-marketing-strategy>

[Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies)

## [AI's Role in Content Marketing Strategy](https://podcast.littlebirdmarketing.com/ais-role-in-content-marketing-strategy)

<https://podcast.littlebirdmarketing.com/the-interview-glow-up-a-winning-content-marketing-strategy>

[Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [The Interview Glow-Up: A Winning Content Marketing Strategy](https://podcast.littlebirdmarketing.com/the-interview-glow-up-a-winning-content-marketing-strategy)

<https://podcast.littlebirdmarketing.com/social-media-marketing-strategy-just-a-game-of-dungeons-dragons>

[Social Media for Business](https://podcast.littlebirdmarketing.com/topic/social-media-for-business) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Social Media Marketing Strategy: Just a Game of Dungeons & Dragons?](https://podcast.littlebirdmarketing.com/social-media-marketing-strategy-just-a-game-of-dungeons-dragons)

<https://podcast.littlebirdmarketing.com/how-inclusive-research-drives-innovation-and-marketing-strategy-in-healthcare>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [How Inclusive Research Drives Innovation and Marketing Strategy in Healthcare](https://podcast.littlebirdmarketing.com/how-inclusive-research-drives-innovation-and-marketing-strategy-in-healthcare)

<https://podcast.littlebirdmarketing.com/how-to-make-marketing-automation-work-with-personalized-content>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [How to Make Marketing Automation Work with Personalized Content](https://podcast.littlebirdmarketing.com/how-to-make-marketing-automation-work-with-personalized-content)

<https://podcast.littlebirdmarketing.com/marketing-strategy-and-networking-tips-from-an-event-planning-expert>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Marketing Strategy and Networking Tips from an Event Planning Expert](https://podcast.littlebirdmarketing.com/marketing-strategy-and-networking-tips-from-an-event-planning-expert)

<https://podcast.littlebirdmarketing.com/10-mental-models-for-better-marketing-strategy-part-2>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [10 Mental Models for Better Marketing Strategy - Part 2](https://podcast.littlebirdmarketing.com/10-mental-models-for-better-marketing-strategy-part-2)

<https://podcast.littlebirdmarketing.com/10-mental-models-for-better-marketing-strategy-part-1>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [10 Mental Models for Better Marketing Strategy - Part 1](https://podcast.littlebirdmarketing.com/10-mental-models-for-better-marketing-strategy-part-1)

<https://podcast.littlebirdmarketing.com/data-driven-marketing-strategy-with-marketing-mix-modeling>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Data Analysis](https://podcast.littlebirdmarketing.com/topic/data-analysis) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) [Data Quality](https://podcast.littlebirdmarketing.com/topic/data-quality)

## [Data-driven Marketing Strategy with Marketing Mix Modeling](https://podcast.littlebirdmarketing.com/data-driven-marketing-strategy-with-marketing-mix-modeling)

<https://podcast.littlebirdmarketing.com/how-sales-and-marketing-effectiveness-turns-into-revenue-generation>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [How Sales and Marketing Effectiveness Turns into Revenue Generation](https://podcast.littlebirdmarketing.com/how-sales-and-marketing-effectiveness-turns-into-revenue-generation)

<https://podcast.littlebirdmarketing.com/content-marketing-strategies-for-the-market-research-industry>

[Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Content Marketing Strategies for the Market Research Industry](https://podcast.littlebirdmarketing.com/content-marketing-strategies-for-the-market-research-industry)

<https://podcast.littlebirdmarketing.com/best-practices-for-successful-account-based-marketing>

[Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Best Practices for Successful Account Based Marketing (ABM)](https://podcast.littlebirdmarketing.com/best-practices-for-successful-account-based-marketing)

<https://podcast.littlebirdmarketing.com/why-have-a-system-for-effective-content-marketing>

[Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Why Have a System for Effective Content Marketing](https://podcast.littlebirdmarketing.com/why-have-a-system-for-effective-content-marketing)

<https://podcast.littlebirdmarketing.com/digital-marketing-strategies-are-nothing-without-great-project-management>

[Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy) [Project Management](https://podcast.littlebirdmarketing.com/topic/project-management)

## [Digital Marketing Strategies are Nothing without Great Project Management](https://podcast.littlebirdmarketing.com/digital-marketing-strategies-are-nothing-without-great-project-management)

<https://podcast.littlebirdmarketing.com/market-research-as-a-capability-and-not-a-function-for-data-driven-decision-making>

[Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Data Analysis](https://podcast.littlebirdmarketing.com/topic/data-analysis) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Market Research as a Capability and Not a Function for Data-Driven Decision Making](https://podcast.littlebirdmarketing.com/market-research-as-a-capability-and-not-a-function-for-data-driven-decision-making)

<https://podcast.littlebirdmarketing.com/two-marketing-strategy-consultants-walk-into-a-bar-with-ryan-barry>

[Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Marketing Strategy](https://podcast.littlebirdmarketing.com/topic/marketing-strategy)

## [Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry](https://podcast.littlebirdmarketing.com/two-marketing-strategy-consultants-walk-into-a-bar-with-ryan-barry)

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## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

[Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

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## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

[Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

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[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

[Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

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[Portfolio](https://littlebirdmarketing.com/content-creation/)

#### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/)

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