--- title: Ponderings from the Perch | Little Bird Podcast | Collaboration is the New Competition description: Collaboration is the New Competition | Ponderings from the Perch is Little Bird Marketing’s podcast on B2B marketing strategy, content, and growth—with Priscilla Shumway and industry guests. image: https://podcast.littlebirdmarketing.com/hubfs/basic-visual-assets/20240806-lbm-web-featured-image_podcast-ponderings.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) # Ponderings From The Perch ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) [Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) Showing results related to # Collaboration is the New Competition - [![](https://podcast.littlebirdmarketing.com/hubfs/back-arrow.svg)Go Back](https://podcast.littlebirdmarketing.com/) - CATEGORIES ### Subscribe to Email Updates [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Personal Brand Building Through Better Storytelling with Rob Biesenbach](https://podcast.littlebirdmarketing.com/personal-brand-building-through-better-storytelling-with-rob-biesenbach) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Podcasting](https://podcast.littlebirdmarketing.com/topic/podcasting) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [8th Annual Holiday Spectacular! Spectacular!](https://podcast.littlebirdmarketing.com/8th-annual-holiday-spectacular-spectacular) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is the New Competition: A Sneak Peek at Priscilla's Upcoming Book](https://podcast.littlebirdmarketing.com/collaboration-is-the-new-competition-a-sneak-peek-at-priscillas-upcoming-book) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [3 Ways to Become a Better Collaborator](https://podcast.littlebirdmarketing.com/ways-to-become-a-better-collaborator) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Podcasting](https://podcast.littlebirdmarketing.com/topic/podcasting) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Using AI for a Deeper Digital Transformation with Jennifer DaSilva](https://podcast.littlebirdmarketing.com/using-ai-for-a-deeper-digital-transformation-with-jennifer-dasilva) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [No Excuses: Write a Book and Build Your Brand with Miles Rote](https://podcast.littlebirdmarketing.com/no-excuses-write-a-book-and-build-your-brand-with-miles-rote) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Solving the Empathy Crisis with Rob Volpe](https://podcast.littlebirdmarketing.com/solving-the-empathy-crisis-with-rob-volpe) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [How to Fight Complacency and Be Vigilant! with Len Herstein](https://podcast.littlebirdmarketing.com/how-to-fight-complacency-and-be-vigilant-with-len-herstein-1) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [What it Means to Stay Curious in ResTech with Marc Hubbard](https://podcast.littlebirdmarketing.com/what-it-means-to-stay-curious-in-restech-with-marc-hubbard) [Buyer Personas](https://podcast.littlebirdmarketing.com/topic/buyer-personas) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Getting Strategic About Account-Based Marketing with Peter Levitan](https://podcast.littlebirdmarketing.com/getting-strategic-about-account-based-marketing-with-peter-levitan) [Social Media for Business](https://podcast.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://podcast.littlebirdmarketing.com/topic/linkedin-success) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Networking Tips with Kingsley Aikins](https://podcast.littlebirdmarketing.com/networking-tips-with-kingsley-aikins) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [6th Annual Holiday Spectacular! Spectacular!](https://podcast.littlebirdmarketing.com/6th-annual-holiday-spectacular-spectacular) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [A Non-Boring Behavioral Economic Lesson with Melina Palmer](https://podcast.littlebirdmarketing.com/a-non-boring-behavioral-economic-lesson-with-melina-palmer) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [The Best of the Best with Shopper Insights Expert Anne Stephenson](https://podcast.littlebirdmarketing.com/the-best-of-the-best-with-shopper-insights-expert-anne-stephenson) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Podcasting](https://podcast.littlebirdmarketing.com/topic/podcasting) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Pushing the Boundries of Insights with Raj Manocha](https://podcast.littlebirdmarketing.com/pushing-the-boundries-of-insights-with-raj-manocha) [Social Media for Business](https://podcast.littlebirdmarketing.com/topic/social-media-for-business) [LinkedIn Success](https://podcast.littlebirdmarketing.com/topic/linkedin-success) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Lead Generation](https://podcast.littlebirdmarketing.com/topic/lead-generation) [Brand Strategy](https://podcast.littlebirdmarketing.com/topic/brand-strategy) [Podcasting](https://podcast.littlebirdmarketing.com/topic/podcasting) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [An Insights Marketing Day Panel: Q&A with the Speakers](https://podcast.littlebirdmarketing.com/an-insights-marketing-day-panel-qa-with-the-speakers) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Podcasting](https://podcast.littlebirdmarketing.com/topic/podcasting) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Designing for the Human Experience with Michele Ronsen](https://podcast.littlebirdmarketing.com/designing-for-the-human-experience-with-michele-ronsen) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is the New Competition: Collaboration Starts with Giving](https://podcast.littlebirdmarketing.com/collaboration-is-the-new-competition-collaboration-starts-with-giving) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley](https://podcast.littlebirdmarketing.com/collaboration-is-the-new-competition-panel-with-zontziry-johnson-jamin-brazil-and-adam-jolley) load more Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) [Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) [Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) [Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. [Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: ## Where to Subscribe [![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com) #### [About](https://littlebirdmarketing.com/about/) [Careers](https://littlebirdmarketing.com/contact-careers/) #### [CONTACT](https://littlebirdmarketing.com/contact/) [Privacy Policy](https://littlebirdmarketing.com/privacy-policy/) [Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) #### [Experience](https://littlebirdmarketing.com/experience/) [Case Studies](https://littlebirdmarketing.com/experience/) [Market Research](https://littlebirdmarketing.com/market-research/) #### [Learn](https://littlebirdmarketing.com/resources/) [Marketing Strategy](https://littlebirdmarketing.com/resources/#marketing-strategy) [Social Media for Business](https://littlebirdmarketing.com/resources/#social-media-for-business) [Digital Transformation](https://littlebirdmarketing.com/resources/#digital-transformation) [Video Resources](https://littlebirdmarketing.com/resources/#video-resources) [Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435) [Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435) [Training & Development](https://littlebirdmarketing.com/courses/) #### Services #### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/) [Brand Identity](https://littlebirdmarketing.com/branding/) [Persona Development](https://littlebirdmarketing.com/buyer-personas/) #### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/) [Videography](https://littlebirdmarketing.com/video/) [Web Design](https://littlebirdmarketing.com/web-design/) [Portfolio](https://littlebirdmarketing.com/content-creation/) #### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/) [SOARTM](https://littlebirdmarketing.com/soar/) [Revenue Sprint](https://info.littlebirdmarketing.com/grow-revenue-watch-on-demand?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.15.1722866881396&__hsfp=284667435) [Social Strategy](https://littlebirdmarketing.com/social-influence-course/) [Conference Strategy](https://littlebirdmarketing.com/events-marketing/) [Inbound Marketing](https://littlebirdmarketing.com/inbound/) #### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/) [B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro) [Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) [Event Marketing](https://littlebirdmarketing.com/events-marketing/) [HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)