--- title: How Social Selling Skills on LinkedIn Build Professional Influence description: On this episode of Ponderings from the Perch, host Priscilla McKinney talks with LinkedIn expert Jake Pryszlak about social selling and building influence. image: https://podcast.littlebirdmarketing.com/hubfs/20250318-hz-1.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # How Social Selling Skills on LinkedIn Build Professional Influence ![How Social Selling Skills on LinkedIn Build Professional Influence](https://podcast.littlebirdmarketing.com/hubfs/20250318-hz-1.png) -               Is your LinkedIn profile just a digital resume or a powerful business development tool? On this episode of Ponderings from the Perch, the [Little Bird Marketing](https://littlebirdmarketing.com/) podcast, host and CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) talks with guest, market research expert, and Account Director at [Savanta](https://savanta.com/us/), [Jake Pryszlak](https://www.jakepryszlak.com), about mastering social selling and building influence on LinkedIn. They discuss [Pryszlak's](https://www.linkedin.com/in/jacobpryszlak/) journey as "The Research Geek" and how his thought leadership evolved from differentiating himself during a job search to opening doors for new business opportunities. They tackle the challenges of standing out in the market research industry, where companies offer similar services with nearly identical messaging. Jake shares his unique approach to content creation, which solves real industry problems rather than just sharing news. "I never really found a newsletter that was talking about \[how\] they've got this problem," Jake explains. "That's why I created the newsletter to talk about problems I've had in the past in the industry and how I've tried to overcome them." The discussion includes actionable LinkedIn tips, with Pryszlak emphasizing the importance of mobile optimization for posts and Priscilla sharing her alphabet tagging technique. Both agree that investing in personal branding—whether through financial resources or time—delivers measurable ROI for both individuals and their employers. Pryszlak reveals how his personal branding journey faced resistance, sharing a story about being questioned by a former employer about his LinkedIn activity.  **Sponsors:** Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book:  [*Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind*](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414/ref=sr_1_1?crid=NSHLDA26JLYX&dib=eyJ2IjoiMSJ9.g_3Nb3wNpwPVI8CaEeFZsNbA6REwtXus9CMh6GCI3ho2cBETy9VbH-AHBBiEki96giw8ef_TztTTAVSi56lI4IRnjTw1N6dGTYzz4s7_UzG0rFIKm2Wr767eXuolgx2IkRretF91__VtrFd7eYDOyDZ212Q5-hFf1IoHgaEnFW2x3U3ghr0MExzhY_Dbg6sZAH19cPMJMjCovB2Z81ITbxcqljXUKG8gtL_wPss9Waw.JYQIdGbB9Z6ZUF5dJaPrfF5HrARKqFzqb6VYyZev_8c&dib_tag=se&keywords=priscilla+mckinney&qid=1711567327&sprefix=%2Caps%2C130&sr=8-1) The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit[priscillamckinney.com](https://priscillamckinney.com/) for more information.   Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. 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