--- title: "Market Insights: Driving Global ROI Through DEIU" description: On this episode of Ponderings from the Perch, guest and Kaleidoscope SVP, Dawn Bryan, dive deep into leveraging DEIU into tangible change for businesses. image: https://podcast.littlebirdmarketing.com/hubfs/20240802-pftp-driving-global-roi-throug-deiu-hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Market Insights: Driving Global ROI Through DEIU ![Market Insights: Driving Global ROI Through DEIU](https://podcast.littlebirdmarketing.com/hubfs/20240802-pftp-driving-global-roi-throug-deiu-hz.png) -               Can unity be a meaningful and quantifiable statistic in business?  On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, [Dawn Bryan](https://www.linkedin.com/in/dawn-bryan-6bba7612b/), about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corporate world.  Bryan, a seasoned business and marketing strategy consultant with 30 years of international experience, discusses how these concepts translate into tangible business outcomes, examining the shift from mere tolerance to active unity in cross-cultural teams that actually enables positive change and measurable growth in organizations worldwide.  Bryan and McKinney then examine the nuances of cultural anthropology in business settings, discussing how understanding and leveraging diverse perspectives can lead to innovation and improved performance. They address the challenges of implementing DEIU strategies in a globalized business environment and offer advice for leaders seeking to foster unity within their organizations, providing insights for effective marketing strategy, talent development and [change management](https://kgdiversity.com/our-services/).  They discuss the practice of Diversity, Equity and Belonging (DEIB) which is commonly found in this space. They discuss where it misses the mark and why unity is a better goal. "Belonging is a feeling," Bryan explains. "But unity is not a feeling, but rather an action." She knows from experience as she has lead senior leaders through vision and strategy work, management training through [people leaders empowerment trainings](https://go.kgdiversity.com/people-leaders-empowerment-training?_gl=1*1bhloy8*_ga*OTY1NTYwNTczLjE3MjEwNzkwMDM.*_ga_CZKGYWTCGM*MTcyMTYxNTI5NS4zLjAuMTcyMTYxNTI5NS42MC4wLjA.), and many other programs to help leaders and teams come together across lines of difference. This is the core of the work at [The Kaleidoscope Group](https://kgdiversity.com/).  The pair also discuss the ideal B2B buyer personas for DEIU initiatives, and how often the positive business impact of solid DEIU work is communicated, exploring the use of Key Performance Indicators (KPIs) to measure Return on Investment (ROI) in DEIU efforts. While building an accepting and positive culture has many positive outcomes, they specifically discuss the increased production and buy-in for goals and how this contributes to increased likelihood of accomplishing business goals.    **Sponsors:** Hey y’all, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) here, CEO and Momma Bird at[Little Bird Marketing](https://littlebirdmarketing.com/). I am very excited to announce the release of my much-anticipated book:  [*Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind*](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414/ref=sr_1_1?crid=NSHLDA26JLYX&dib=eyJ2IjoiMSJ9.g_3Nb3wNpwPVI8CaEeFZsNbA6REwtXus9CMh6GCI3ho2cBETy9VbH-AHBBiEki96giw8ef_TztTTAVSi56lI4IRnjTw1N6dGTYzz4s7_UzG0rFIKm2Wr767eXuolgx2IkRretF91__VtrFd7eYDOyDZ212Q5-hFf1IoHgaEnFW2x3U3ghr0MExzhY_Dbg6sZAH19cPMJMjCovB2Z81ITbxcqljXUKG8gtL_wPss9Waw.JYQIdGbB9Z6ZUF5dJaPrfF5HrARKqFzqb6VYyZev_8c&dib_tag=se&keywords=priscilla+mckinney&qid=1711567327&sprefix=%2Caps%2C130&sr=8-1) The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit[priscillamckinney.com](https://priscillamckinney.com/) for more information.   Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. 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Visit [insightsmarketingday.com](https://insightsmarketingday.com/) and get your tickets today! ### Discover More [ROI](https://podcast.littlebirdmarketing.com/tag/roi) [Market Insights](https://podcast.littlebirdmarketing.com/tag/market-insights) [DEI](https://podcast.littlebirdmarketing.com/tag/dei) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) [Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) [Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) [Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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