Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths.
Email marketing is dying
Email is still one of the most trusted forms of communication, and one of the strongest performing media buys.
Open rate is the most important metric
While open rates are a valuable metric, they are not the only defining factor of an email’s success.
Unsubscribes are a cause for concern
Unsubscribes in mass quantities might warrant further investigation, but generally having a user unsubscribe has saved you time in list cleaning - which you should be doing!
Listen to the full episode to get facts, stats, and way more information about these common email misperceptions. What else? Oh yeah, Ashley needs a podcasting nickname. It needs to be bird themed. It can’t be Little Bird (taken), Momma Bird (taken) or Big Bird (not taken, but seriously wtf.) Anything else is up for consideration. Hit her up on Twitter @ashleyleblancc
Also also check out Little Bird's 9 Reasons People are Ignoring your Emails!
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