Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' online presence and clout.
Matt understands not only the intricacies of this ever changing digital landscape, but he is also able to translate his knowledge into practical tips with true business benefit.
Business owners are being inundated with tactics, multiple channels, a never ending string of review sitess, and in general there are lots of fads and shiny options available. In the face of this complexity, the importance of online reviews can get lost. Too much confusion surrounds how companies can use them as a powerful part of their marketing mix. Companies looking to improve their visibility on the web are wise to listen in on this casual and informative conversation. They tackle relevant questions like:
How you you effectively grow positive reviews online and improve your company’s reputation? What should companies to to manage negative reviews and how can they be an opportunity? Why are online reviews so important? What motivates people to leave positive and negative reviews? How can small businesses owners take negative reviews as constructive criticism? How do companies scale a process to ask for positive reviews from clients? How important are Google reviews vs. Yelp and other platforms? What are the dangers of "perfect", 5-star reviews?
Don't miss their fun and funny discussion on some of these favorite and hilarious online reviews. We'd say they are parodies, but they've happened in real-time on real products, so enjoy! Click here or copy and paste this link: https://www.amazon.co.uk/BIC-Her-Medium-Ballpoint-Pen/dp/B004FTGJUW/ref=cm_cr_arp_d_product_top?ie=UTF8. The customer questions and answers are also hilarious.
Check out some of his great blogs on Matt Hayman's LinkedIn page to continue this great conversation. Visit https://www.reviewminer.co to learn more about their methodologies and customized services!
And of course, don't forget to give our podcast show a great review on iTunes! We'd appreciate your feedback! In fact, that might be all we want for Christmas!