--- title: The Art and Science of Language Translation for Market Research description: Dive into the nuances of different dialects and cultures, and how understanding these variations can help researchers approach their work more effectively. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230623-lbm-pftp-the-art-and-science-of-language-translation-for-market-research_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) [Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) - CATEGORIES ### Subscribe to Email Updates # The Art and Science of Language Translation for Market Research ![The Art and Science of Language Translation for Market Research](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230623-lbm-pftp-the-art-and-science-of-language-translation-for-market-research_hz.png) -               LAYERS! Onions have layers. Languages have layers. You get it, they both have layers.  We’re not afraid of communicating through Shrek quotes, but we know with communication, it's not just what you say, it's how you say it that really unlocks the door to connection and understanding! In this episode, [Little Bird Marketing](https://littlebirdmarketing.com/) CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) is joined by fellow Spaniard [Carlos Hevia](https://www.linkedin.com/in/carlosheviausa/), director of business development at [Multilingual Connections](https://multilingualconnections.com/). Today’s discussion unveils the artwork of language and the science behind opening the door to international insights. Accurate translation plays a vital role in the market research world. Without asking questions in the proper dialect, reliable data cannot be obtained. As Carlos highlights, “If you are not speaking their language, you might not find your insights the way you want to.” With language variations present, it takes the ability to see both sides of the language coin to elicit open and honest responses. All journeys begin with a single step. Your translation and transcription journey is no different. A roadmap for success from [Multilingual Connections](https://www.linkedin.com/company/multilingual-connections/) will guide you through the steps you can take before giving your project to a trusted language service provider. Download [A roadmap for success](https://multilingualconnections.com/project-workbook/)! Don’t let the learning stop here. [Little Bird Marketing](https://littlebirdmarketing.com/social-influence-course/)’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. 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