---
title: Intrinsic Marketing, Ethics and Emotion
description: Priscilla McKinney, Emily Soccorsy and Justin Foster discuss intrinsic branding, ethical marketing and what great brands look like in 2021.
image: https://podcast.littlebirdmarketing.com/hubfs/branding-in-2021-soccorsy-foster.png
---

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# Branding in 2021: Intrinsic Marketing, Ethics and Emotion with Emily Soccorsy and Justin Foster

![Branding in 2021 - Intrinsic Marketing, Ethics and Emotion with Emily Soccorsy and Justin Foster](https://podcast.littlebirdmarketing.com/hubfs/branding-in-2021-soccorsy-foster.png)

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On today's episode Host and [Momma Bird at Little Bird Marketing Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) has a lively and engaging conversation with the co-founders of [Root and River](https://rootandriver.com/), [Emily Soccorsy](https://www.linkedin.com/in/emilysoccorsy/) and [Justin Foster](https://www.linkedin.com/in/fosterjustin/) as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, ['Rooting Up Essays on Modern Branding'](https://www.amazon.com/Rooting-Up-Essays-Modern-Branding-ebook/dp/B08DT67GDZ/ref=sr_1_1?crid=27NAJPT5WSMSB&dchild=1&keywords=rooting+up+essays&qid=1610739538&sprefix=Rooting+Up+Essays%2Caps%2C1724&sr=8-1) which brings a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways.

About Root and River  
Working in concert with the marketing leaders or CEOs, and incorporating the leadership team in a brand discovery Root Sessions, Root and River acts alongside the marketer-in-chief and their teams. Through the phases of Language, Infrastructure and Amplification, these three components make up a brand strategy that becomes a bedrock of confidence and clarity while remaining flexible to new realities and opportunities.

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