Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Can you defend your research insights if stakeholders challenge them?
Can you grow a market research company to £6 million in just two years?
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