Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.
The conference floor doesn't lie. Neither does the gap between what brands think they know about their consumers and wha...
The gap between surviving and performing is not a mindset shift. It is a physiological one.
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