Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providi...
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