A Story of Unemployment to Dream Job in Customer Insights
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
Are you seeing website traffic drops across your content?
What happens when the biggest obstacles to innovation aren't technical, but human?
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