--- title: How Quality Marketing Research in Healthcare is Done description: Guests and Brightside Research Solutions CEO and COO, Brendan Egan and Lisa Kaiser, discuss the latest market research industry trends in healthcare. image: https://podcast.littlebirdmarketing.com/hubfs/20240830-lbm-pftp-how-quality-marketing-research-in-healthcare-is-done_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # How Quality Marketing Research in Healthcare is Done ![How Quality Marketing Research in Healthcare is Done](https://podcast.littlebirdmarketing.com/hubfs/20240830-lbm-pftp-how-quality-marketing-research-in-healthcare-is-done_hz.png) -               Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the [Little Bird Marketing](https://littlebirdmarketing.com/) podcast, host and CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) talks with guests [Brendan Egan](https://www.linkedin.com/in/brendanseamusegan/) and [Lisa Kaiser](https://www.linkedin.com/in/lisaakaiser/), CEO and COO of [Brightside Research Solutions](https://teambrightsider.com/) respectively, about the latest market research industry trends in healthcare. With over 25 years of combined experience, Egan and Kaiser founded [Brightside](https://www.linkedin.com/company/brightside-research-solutions/) to address long-standing issues in service and feasibility within the business marketing sector, touching on its unique approach to serving clients and enhancing healthcare outcomes through targeted market research insights. Egan and Kaiser emphasize that their primary goal is to approach every challenge with innovative solutions, often going unnoticed when things run smoothly but bearing the responsibility when issues arise. They discuss the difficulties in reaching healthcare stakeholders and how they tackle this by tailoring their approach to each project, offering full-solution online and offline methods to find the right respondents for comprehensive market research. "What is the thoughtful plan to get to the solution?" Kaiser explains. "The clients need to see that there is progress." McKinney and the Brightside team also explore their proprietary healthcare panel, strategies to combat respondent fatigue in the post-COVID era, and current hot topics in healthcare research. They talk about the changing landscape of specific disease states, ultra-rare diseases, and the perspectives of healthcare professionals (HCPs), highlighting the importance of understanding provider thinking and how these marketing insights are utilized by their clients, who are primarily market research agencies and marketing firms. **Sponsors:** I am very excited to announce the release of my much-anticipated book:  [*Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind*](https://www.amazon.com/Collaboration-New-Competition-Rewards-Cross-Pollinating/dp/1544535414/ref=sr_1_1?crid=NSHLDA26JLYX&dib=eyJ2IjoiMSJ9.g_3Nb3wNpwPVI8CaEeFZsNbA6REwtXus9CMh6GCI3ho2cBETy9VbH-AHBBiEki96giw8ef_TztTTAVSi56lI4IRnjTw1N6dGTYzz4s7_UzG0rFIKm2Wr767eXuolgx2IkRretF91__VtrFd7eYDOyDZ212Q5-hFf1IoHgaEnFW2x3U3ghr0MExzhY_Dbg6sZAH19cPMJMjCovB2Z81ITbxcqljXUKG8gtL_wPss9Waw.JYQIdGbB9Z6ZUF5dJaPrfF5HrARKqFzqb6VYyZev_8c&dib_tag=se&keywords=priscilla+mckinney&qid=1711567327&sprefix=%2Caps%2C130&sr=8-1) The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit[priscillamckinney.com](https://priscillamckinney.com/) for more information.   Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. 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