--- title: Priscilla and Jocelyn Simon Share a Moment of Truth description: Priscilla and Jocelyn Simon Share a Moment of Truth image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2020/20200529-priscilla-and-jocelyn-simon-share-a-moment-of-truth/priscilla-and-jocelyn-simon-share-a-moment-of-truth.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Jocelyn Simon Share a Moment of Truth ![Priscilla and Jocelyn Simon Share a Moment of Truth](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2020/20200529-priscilla-and-jocelyn-simon-share-a-moment-of-truth/priscilla-and-jocelyn-simon-share-a-moment-of-truth.png) -               Decisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned with our perception of them.  In this episode, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) talks with [Nailbiter’s](http://nail-biter.com/) SVP and Head of Client Services, [Jocelyn Simon](https://www.linkedin.com/in/jocelyn-simon-a43b92b/), about the minute, specific decision point: the moment of truth. Nailbiter’s platform helps brands unlock shopper insights through a platform that facilitates video shop-alongs for planned shopping trips. This allows them to capture the moment as it happens, and to observe the differences between real and reported truth.  Along the way, they talk about developments in ecommerce, the value of partnership, the absence of data between product launch and sales reports, and the misleadingly bad cover art for Rich Dad, Poor Dad (layers!!) **Sponsors:** Global sampling, field management, data collection and more - [**Gazelle Global’s**](https://www.gazelleglobal.com/) ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. [Visit our website to learn more!](https://www.gazelleglobal.com/) **Like what you hear?** Let us know! 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