Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication.
Original theme music by Chris Stewart.
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*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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