Closing the Gap Between the CRO and the CMO
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
Join Priscilla McKinney, Momma Bird here at Little Bird Marketing, as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication.
Original theme music by Chris Stewart.
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Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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