Join Priscilla McKinney, Momma Bird at Little Bird Marketing, as she talks with Dan Leadbetter about the importance of online reviews. She most certainly was not going to go to Medieval Times without doing her research. After Yelp!, Trip Advisor, and Facebook reviews she decided she would probably live through the experience and not hate it - as long as Borat does not show up. But what can be said about online reviews and ratings. Do they provide instant legitimacy? Do they sway the potential client? Do they affect SEO rankings? How important are 3rd party ratings and personally written reviews?
They discuss this, along with winning strategies business owners and marketing managers should consider to shore up the love from loyal clients. They also discuss how to handle negative ratings and keep focused on social proof that your company truly is amazing. She also gives a free Google Review instruction page which companies can send to their clients to request these valuable reviews at here.
Original theme music by Chris Stewart.
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