*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.*
How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you Part 1 of our 2-part Quirks Chicago Conference Flyover as she talks with market research professionals about current trends, challenges, and innovations in the industry. This conference flyover captures candid conversations with leaders from multiple companies, offering an unfiltered look at what's happening in market research right now.
They discuss how companies use AI to speed up processes while maintaining accuracy, why face-to-face research is experiencing a resurgence, and the critical role of connecting insights directly to revenue growth. From strategic pricing decisions and sports fan experience analysis to multilingual research and real-time mobile feedback, these experts share specific practices that create measurable value for their organizations and clients.
"Being in the industry as long as we have, we've seen a lot of change over the years, over the decades. The companies that have been stable in their leadership, stable with their teams, tend to be the companies that are going to be sticky," J.R. Venza explains. "They're the companies that are going to be here at this conference or other conferences in 2025, 2026, 2030 and so on."
This conference flyover features rapid-fire interviews with ten different professionals, each contributing their distinct perspective on how technology and human expertise work together to drive business growth. Despite advances in technology, the human element remains irreplaceable in transforming data into decisions that deliver real-world results.
Want to connect with any of our guests? Featured below are all of their LinkedIn profiles, and if you decide to contact them, make sure to let them know that Little Bird Marketing sent you their way: Adam Dietrich, Managing Director at Unlock Surveys: A Stagwell Company; Emily Krol, Senior Manager Traveler Research at Expedia Group; Jason Deutch, Strategic Account Director at SampleGurus; Jonathan Dore, Executive Vice President at Reach3 Insights; Jill Kushner Bishop, PhD, CEO at Multilingual Connections; J.R. Venza, SVP North America at Torfac; Liv Metcalf, Senior Account Director at Relative Insight; Matt Worden, AVP Sales & Marketing at Finch Brands; Tim Hoskins, President at Quester; Tim Lawton, Co-CEO and Co-Founder at SightX
Sponsors:
Little Bird Marketing proudly supports the Marketing Research Education Foundation's 2025 Race Around the World for Education. This virtual event in May 2025 promotes STEAM education in underserved communities. Participants log miles to circle the globe three times and aim to raise $90,000.
Form a company team to compete with other market research firms! Become a sponsor to help provide quality STEAM education to children who need access.
For registration and more information, visit: https://www.mrgivesback.org/
Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. “The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went,” she explains.
Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks—it teaches you how to build a strategic network and create stellar content that cuts through the LinkedIn noise.
Click here to learn more, and sign up for a spot in her social influence course today!
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