*This podcast mini-series is brought to you by Smith Hanley Associates, connecting businesses worldwide through specialized recruitment solutions.*
What makes a market research company truly stand out in 2025?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up with industry leaders about the changes in the market research landscape. This collection of candid conversations captures the pulse of the industry through unfiltered discussions with executives navigating the balance between technology and human connection.
They discuss how specialized recruitment panels transform agricultural and veterinary research, why community building is more effective than traditional panel development, and how behavioral data is essential for accurate insights. From merging strategic partners and developing AI-powered DIY tools to the critical importance of understanding emotions in brand perception, these leaders share practical approaches that deliver tangible results for their clients.
"Trust is the biggest factor when it comes to farmers or most folks within the ag industry," Mike Mostransky explains. "We're regularly in touch with those participants within the ag space. If they hear it coming in from us, because we are selective as to who we work with, they trust us."
This flyover features in-depth conversations with research professionals from diverse specialties, each offering unique perspectives on the intersection of technology, human expertise, and industry evolution. Despite technological advances and shifting business models, building genuine relationships with both research participants and clients remains the cornerstone of lasting success in market research.
Want to connect with any of our guests? Featured below are all of their LinkedIn profiles, and if you decide to contact them, make sure to let them know that Little Bird Marketing sent you their way: Mike Mostransky, Insights Director at Qlarity; Pal Afzelius, CEO and Co-founder at Protobrand; Paul Gaudette, CEO and Co-founder at Dig Insights; Pierson Wofford, Executive Recruiter at Smith Hanley Associates; Ray Fischer, CEO of Aha! Insights Technology; Stewart Tippler, European Representative with Quirks Media; Nicole Potter, Field Manager at Insights in Marketing; Sean McKenna, SVP of Business Development at Luth Research.
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