At PFTP we’re always pulling back the curtain to reveal the wizards behind the wizardry. To that end, I’m always looking for industry leaders who are willing to share their expertise openly. They are willing to say, “it’s just us behind the curtain and this is how we make the magic.”
Today we’re going to talk about all things at the crossroads of shopper insights, marketing and behavioral science.
Anne and I are both endlessly curious. You’ll love this guest. Welcome back, Anne Stephenson!
Anne Stephenson, Founding Partner of Explorer Research, is a behavioral science shopping insights expert helping clients develop and launch effective retail strategies grounded in shopper behavior. With over 30 years of marketing and research experience with packaged goods, retail, pharmaceutical and more, she captures and translates shopper behavior to help brands create winning campaigns and experience great business impact.
None of us shop the same as we did 3 years ago. The customer journey has changed. Shopping is no longer a linear experience. Many questions need to be asked and answered with fresh perspective:
- What are the category motivations when people are actually shopping?
- What are the internal and highly personalized motivations for shopping?
- What is driving individual shopping trips?
- How are personal values interacting with external shopper influences?
Now, more than ever before, we need to look at shoppers from a holistic, total person standpoint. Being able to see the shopper as a person from multiple perspectives is important for brands. This kind of thinking needs a framework - a framework that can deliver compelling insights about how to activate your shopper.
Let’s discuss with Anne on the Ponderings from the Perch Podcast.
Uncovering insights in the agricultural industry can seem like looking for a needle in a haystack. Luckily, Ag Access is a team of needle-finding experts! From recruitment and survey design to planning and execution of custom full-service market research projects, you can count on Ag Access to deliver expertise and meaningful outcomes. Our 400,000+ member community covers the breadth of the agriculture chain, including technology, ag sales, crop growers, livestock producers, feed supply and more. With a full-time engagement center, research logistics team, and 400,000 member-strong insights community, Ag Access is an irreplaceable bridge between researchers and professionals in the agriculture industry. Visit ag-access.com to learn more.
Are you looking for more joy in your life? Do you wanna improve your well-being? Increase your sense of belonging? Create more impact? Or simply have more fun? If you said yes to any of those questions, then check out the Year of Joy online community. It really could be for you. It's a place where you can find inspiring stories and practical advice from experts to empower you to build a more joyful life. It's a place where you can connect and share with like-minded people who are also looking to lead a more joy-filled life. Sound awesome. It's actually totally free. It's being funded by generous companies who understand the importance of giving people the gift of joy. Something that is just so needed in today's world. So if you are ready in 2023 to make it a year of joy for you and your loved ones. If you are ready to find your tribe that helps you live your purpose. If you're ready for more fun, sign up for the Year of Joy at theartandscienceofjoy.com/year-of-joy The doors open to more joy on the 17th of January, so sign up now and be ready to receive that gift of joy. Learn more about the Year of Joy at the theartandscienceofjoy.com/year-of-joy or follow the Art and Science of Joy on Facebook, Instagram, or LinkedIn. Whatever you do, choose joy today.