--- title: An Enterprise Approach to Insights with Kerry Sette of Voya Financial description: Discover the art of balancing specialization and generalization in consumer insights with Kerry Sette, VP at Voya Financial, as she shares industry wisdom. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230825-lbm-pftp-an-enterprise-approach-to-insights-with-kerry-sette-PR-CRC-MR-GAZELLE_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) [Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) - CATEGORIES ### Subscribe to Email Updates # An Enterprise Approach to Insights with Kerry Sette of Voya Financial ![An Enterprise Approach to Insights with Kerry Sette of Voya Financial](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230825-lbm-pftp-an-enterprise-approach-to-insights-with-kerry-sette-PR-CRC-MR-GAZELLE_hz.png) -               With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orchestrating the delivery of insights into the world of finance. In this episode, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), CEO of Little Bird Marketing, welcomes [Kerry Sette](https://www.linkedin.com/in/kerrysette/), VP, and Head of Consumer Insights and Research at [Voya Financial](https://www.voya.com/), a Fortune 500 financial services company. Together, they dive into the challenges and strategies behind conducting market research in a rapidly changing industry. The wide range of areas Voya supports includes enterprise brand, media, advertising, corporate social responsibility, employee experience, product development, marketing, advertising, brand health tracking, digital product work, and more. The unique challenge lies in serving both **B2B and B2C** markets, requiring a deep understanding of various customer constituencies. To keep driving success, one important key to team success is to have “**diversity of thought**,” Kerry states. She underscores that this single fact truly “makes for a stronger team.” She finds it invaluable, in fact, as the digital transformation of how consumers access financial products continues to change and evolve at a rapid pace. Kerry shares her experience about striking the right balance between a need for both specialists and generalists on an insights team and more “behind the scenes” wisdom. Find out what it takes to build a strong team that can advocate successfully for the consumer in all circumstances.  **SPONSORS** [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), CEO at[Little Bird Marketing](https://littlebirdmarketing.com/), is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit[priscillamckinney.com](https://priscillamckinney.com/) for more information. Ready to advance in your profession as a client-side insights leader? The Insights Association's Corporate Researchers Conference (CRC) is scheduled for October 25-27 in Chicago. Centered around the theme "Driving Growth in Turbulent Times," the event will spotlight the essential role of insights in guiding organizations through economic, geopolitical, environmental, and social challenges to spur growth. Keynote speakers will discuss critical topics like DEI, ESG, and data quality. 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