--- title: Brand Building in a Narrative Economy description: Tune in to this episode as Priscilla and Kristian delve deeper into the captivating world of narratives, storytelling, and brand experiences that go far beyond a simple cup of coffee. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230609-lbm-pftp-brand-building-in-a-narrative-economy-with-dr-kristian-alom%C3%A1-MR-IMD_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) [Listen Now](https://podcast.littlebirdmarketing.com/quit-basing-multi-million-dollar-campaigns-on-bad-customer-insights) - CATEGORIES ### Subscribe to Email Updates # Brand Building in a Narrative Economy ![Brand Building in a Narrative Economy](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20230609-lbm-pftp-brand-building-in-a-narrative-economy-with-dr-kristian-alom%C3%A1-MR-IMD_hz.png) -               Coffee and writers go together like plot twists and cliffhangers – they fuel the creative chaos and keep the words flowing! But here's a twist: When you grab your Starbucks, you're not just getting a caffeine fix, you're purchasing a story! And even if you prefer to shop locally, guess what? You're still buying into a narrative. In this episode, [Little Bird Marketing](https://littlebirdmarketing.com/) CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) is joined by [Kristian Alomá](https://www.linkedin.com/in/kristianaloma/), founder and CEO of [Threadline](https://threadline.co/), to discuss psychological research and the cross between a narrative economy and the building blocks of a brand. Ever wondered why we instantly turn into Instagram influencers the moment we snag that Starbucks cup? Kristian discusses the popularity of Starbucks and how its logo is the most photographed on Instagram, demonstrating that people are not merely buying their coffee for the caffeine. They are incorporating Starbucks into their self-perception and the narratives they have constructed about themselves. On the other hand, individuals may choose not to purchase Starbucks because it doesn't align with their desired narrative, opting instead for a local, artisanal coffee shop. The story is the thing that is told or expressed. The narrative is the idea behind it all. The idea that "love always wins" is a narrative concept. However, different stories like Shrek, The Notebook, and You've Got Mail each depict this idea in distinct ways. Kristian advises comprehending individual stories in order to grasp the larger narrative. This understanding enables businesses to connect with their audiences on a deeper level. Tune in to this episode as Priscilla and Kristian delve deeper into the captivating world of narratives, storytelling, and brand experiences that go far beyond a simple cup of coffee. As promised, prepare to embark on an exhilarating journey through the narrative economy as Kristian Alomá unveils the secrets of brand building in his captivating must-read: [Start With the Story Brand Building in a Narrative Economy](https://www.amazon.com/Start-Story-Brand-Building-Narrative-Economy-ebook/dp/B0C3WV3LYB) Get ready for a fantastic Insights Marketing Day! This event brings together expert speakers who are authorities in digital marketing and thought leadership, offering powerful and engaging presentations. Attendees will gain essential tips, actionable advice, and tools to improve their company's marketing. With networking opportunities, a marketing practitioners panel, delicious meals, gelato, and exciting prizes, this event promises to be both informative and enjoyable. Don't miss out on Insights Marketing Day in Chicago on September 28th. 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