---
title: 4 Reasons Digital Ads Are Worth the Spend
description: Well, the internet isn’t going anywhere soon. There’s an art and a science to digital advertising and it all starts with strategy and purpose.
image: https://podcast.littlebirdmarketing.com/hubfs/20220715-pftp-4-reasons-digital-ads-are-worth-the-spend_web.png
---

[![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com)

- Services 
    - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) 
          - Brand Strategy
          - [- Brand Identity](https://littlebirdmarketing.com/branding/)
          - [- Persona development](https://littlebirdmarketing.com/buyer-personas/)
          - [- Market Research](https://littlebirdmarketing.com/market-research/)
          - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo)
    - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) 
          - Content Distribution
          - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012)
          - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/)
          - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/)
          - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)
    - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) 
          - Content Strategy
          - [- SOAR™](https://littlebirdmarketing.com/soar/)
          - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/)
          - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/)
          - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/)
          - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing)
    - [Content Creation](https://littlebirdmarketing.com/content-creation/) 
          - Content Creation
          - [- Portfolio](https://littlebirdmarketing.com/content-creation/)
          - [- Videography](https://littlebirdmarketing.com/video/)
          - [- Photography](https://littlebirdmarketing.com/photography/)
          - [- Web Design](https://littlebirdmarketing.com/web-design/)
- [Experience](https://littlebirdmarketing.com/experience/) 
    - [Case Studies](https://littlebirdmarketing.com/experience/)
    - [MR Expertise](https://littlebirdmarketing.com/market-research)
- [Learn](https://littlebirdmarketing.com/resources/) 
    - [Blog](https://blog.littlebirdmarketing.com)
    - [Podcast](https://podcast.littlebirdmarketing.com)
    - [Free Resources](https://littlebirdmarketing.com/resources/)
    - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/)
- [About](https://littlebirdmarketing.com/about/)
- [Contact](https://littlebirdmarketing.com/contact/)

Latest

<https://info.littlebirdmarketing.com/podcast-sponsorship> ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png)

## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship)

[Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship)

Latest

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition)

## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

[Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

- CATEGORIES

### Subscribe to Email Updates

# 4 Reasons Digital Ads Are Worth the Spend

![Are Digital Ads Worth the Spend](https://podcast.littlebirdmarketing.com/hubfs/20220715-pftp-4-reasons-digital-ads-are-worth-the-spend_web.png)

-     <https://www.twitter.com/share?url=https%3A%2F%2Fpodcast.littlebirdmarketing.com%2Fdigital-ads-worth-the-spend>     <http://www.linkedin.com/shareArticle?mini=true&url=https://podcast.littlebirdmarketing.com/digital-ads-worth-the-spend>     <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fpodcast.littlebirdmarketing.com%2Fdigital-ads-worth-the-spend>

You’re invited to sit down and pour yourself a glass of champagne as [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), Momma Bird and CEO of Little Bird Marketing has her favorite guest back on to talk shop. On the agenda today is a romp with Executive VP, [Ashley Le Blanc](https://www.linkedin.com/in/ashleymariahleblanc/) around how to spend money to make money - on digital ads, that is. 

Creating amazing targeted content plans with strategic SEO is a long term plan. Building authority is the ultimate goal to win online ranking to get your content found organically. You have to be patient. But sometimes that is not in the cards for clients and based on their KPIs, sales and revenue goals one way for a quicker win is to [engage an expert to create a winning online digital ad plan](https://littlebirdmarketing.com/contact/). While we’re building organic reach, often we find it helpful to get some paid search going and generate web traffic, lead generation and close some sales. 

> "Digital ads are worth the spend if they are done within strategy, if they are done with purpose. And if they're done with our favorite thing, which is persona development.” — Priscilla McKinney

 

With almost $500 billion being spent in 2021 alone for digital ads, there is a lot happening in this space. But there are a lot of people out there happy to take your money for ad spend without understanding your [ideal client persona](https://littlebirdmarketing.com/buyer-personas/) (ICP) and how competitive your keyword landscape is. At Little Bird Marketing, we never start with a number in mind for an ad spend. We listen to client goals and then do the research before proposing a budget. 

But if you’re in the market for help, some tips can help you ask the right questions and get clarity before you start down the programmatic spending path. There’s a lot to know about digital advertising technology, the difference between ad spends on social media platforms and web browser, growth hacking strategies, ads that boost content marketing, search engine ads, retargeting and more. So where to start? This podcast, of course!

### Discover More

[Podcast](https://podcast.littlebirdmarketing.com/tag/podcast) [Lead Generation](https://podcast.littlebirdmarketing.com/tag/lead-generation) [Brand Strategy](https://podcast.littlebirdmarketing.com/tag/brand-strategy)

Popular

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies)

## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

[Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

Popular

<https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

[Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

Popular

<https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

[Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png")

## Free Marketing Resources.Build better relationships.

[Download the E-book](https://www.psdtohubspot.com/)

### Let Us Know What You Thought about this Post.

Put your Comment Below.

### You may also like:

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition)

## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

\*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

<https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research)

## [Conversational Research Panels for the Win!](https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win)

Most surveys are designed for the researcher's convenience, not the person answering them. On this episode of Ponderings...

<https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win>

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies)

## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

\*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project...

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

## Where to Subscribe

<http://feeds.megaphone.fm/ponderingsfromtheperch> <https://itunes.apple.com/podcast/idhttps://itunes.apple.com/us/podcast/ponderings-from-perch-modern-marketing-podcast-for/id915048718?mt=2> <https://open.spotify.com/show/3qbqV6GLDZ0UGWbYp3HiH3?si=MPzDw_ncQYK0rqfJ2HZjQA> <http://www.stitcher.com/podcast/little-bird-marketing-2/ponderings-from-the-perch> <https://www.iheart.com/podcast/256-ponderings-from-the-perch-31156558/>

[![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com)

<https://www.linkedin.com/company/little-bird-marketing/> <https://www.facebook.com/littlebirdmarketing> <https://twitter.com/LittleBirdMktg> <https://www.instagram.com/littlebirdmktg>

#### [About](https://littlebirdmarketing.com/about/)

[Careers](https://littlebirdmarketing.com/contact-careers/)

#### [CONTACT](https://littlebirdmarketing.com/contact/)

[Privacy Policy](https://littlebirdmarketing.com/privacy-policy/)

[Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/)

[Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship)

#### [Experience](https://littlebirdmarketing.com/experience/)

[Case Studies](https://littlebirdmarketing.com/experience/)

[Market Research](https://littlebirdmarketing.com/market-research/)

#### [Learn](https://littlebirdmarketing.com/resources/)

[Marketing Strategy](https://littlebirdmarketing.com/resources/#marketing-strategy)

[Social Media for Business](https://littlebirdmarketing.com/resources/#social-media-for-business)

[Digital Transformation](https://littlebirdmarketing.com/resources/#digital-transformation)

[Video Resources](https://littlebirdmarketing.com/resources/#video-resources)

[Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435)

[Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435)

[Training & Development](https://littlebirdmarketing.com/courses/)

#### Services

#### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/)

[Brand Identity](https://littlebirdmarketing.com/branding/)

[Persona Development](https://littlebirdmarketing.com/buyer-personas/)

#### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/)

[Videography](https://littlebirdmarketing.com/video/)

[Web Design](https://littlebirdmarketing.com/web-design/)

[Portfolio](https://littlebirdmarketing.com/content-creation/)

#### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/)

[SOARTM](https://littlebirdmarketing.com/soar/)

[Revenue Sprint](https://info.littlebirdmarketing.com/grow-revenue-watch-on-demand?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.15.1722866881396&__hsfp=284667435)

[Social Strategy](https://littlebirdmarketing.com/social-influence-course/)

[Conference Strategy](https://littlebirdmarketing.com/events-marketing/)

[Inbound Marketing](https://littlebirdmarketing.com/inbound/)

#### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/)

[B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro)

[Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/)

[Event Marketing](https://littlebirdmarketing.com/events-marketing/)

[HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Little Bird Marketing",
    "url" : "https://podcast.littlebirdmarketing.com/author/little-bird-marketing"
  },
  "dateModified" : "2022-09-09T21:37:15.437Z",
  "datePublished" : "2022-07-15T15:00:00.000Z",
  "headline" : "4 Reasons Digital Ads Are Worth the Spend",
  "image" : [ "https://podcast.littlebirdmarketing.com/hubfs/20220715-pftp-4-reasons-digital-ads-are-worth-the-spend_web.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://podcast.littlebirdmarketing.com/digital-ads-worth-the-spend",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://podcast.littlebirdmarketing.com/hubfs/basic-visual-assets/LittlebirdMrkt-July2015_Theme/Images/lb-logo-stacked-plum.png"
    },
    "name" : "Little Bird Marketing"
  }
}
```