--- title: Digital Marketing Strategies are Nothing without Great Project Management description: Guest and TrueSense Marketing VP, Ann Campea, discusses the often-overlooked role of project management and its impact on business success. image: https://podcast.littlebirdmarketing.com/hubfs/20240816-lbm-pftp-a-digital-marketing-strategy-is-nothing-without-great-project-management_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Digital Marketing Strategies are Nothing without Great Project Management ![Digital Marketing Strategies are Nothing without Great Project Management ](https://podcast.littlebirdmarketing.com/hubfs/20240816-lbm-pftp-a-digital-marketing-strategy-is-nothing-without-great-project-management_hz.png) -               Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the [Little Bird Marketing podcast, host and CEO,](http://lebirdmarketing.com/)[Priscilla McKinney talks with guest and](https://www.linkedin.com/in/priscillamckinney/)[TrueSense Marketing VP,](https://www.truesense.com/)[Ann Campea](https://www.linkedin.com/in/anncampea/), about the often-overlooked role of project management in business success. Campea, a fellow [podcaster and experienced project management professional for companies like](http://theeverydaypm.com/)[Apple,](https://www.linkedin.com/company/apple/)[Amazon](https://www.linkedin.com/company/amazon/) and [Hasbro](https://www.linkedin.com/company/hasbro/), has a diverse background that includes launching products, creating retail spaces, implementing data systems, and managing employee onboarding processes. She touches on TrueSense Marketing's unique approach to serving non-profit clients and enhancing their missions through targeted marketing strategies, including content marketing strategy and digital marketing strategy. Campea emphasizes that a project manager's primary responsibility is to pave the way for team success, often going unnoticed when things run smoothly but bearing the brunt of criticism when issues arise. Using a sports analogy, she compares the unsung heroes of business to the unsung heroes of football - the linemen, who are only noticed when a holding penalty is called.  "Now, the value realization \[that comes\] back to your organization,” Campea explains. “Is really understanding the connectivity between what you do on a day-to-day, and how that ladders up the overarching organization's goals." McKinney and Campea also discuss time management strategies for busy professionals, the balance between ambition and realism in the workplace, and the role of AI as a complement to human skills rather than a job threat, exploring some of the best marketing strategies for businesses today, including podcast marketing strategies.    **Sponsors:** Get your research done anywhere around the world quickly and efficiently with Gazelle Global!  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just *some* of the services that Gazelle Global provides with much, *much* more!  Visit [gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. ](http://gazelleglobal.com/)   Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. 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