Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
“Welcome to the sh*t show!”
Join Kristin Luck and Priscilla McKinney as they discuss how to grow and prepare yourself for 2022.
Kristin is a serial entrepreneur and founder of ScaleHouse consulting firm. Kristin focuses on non-traditional growth strategies for data-driven marketing research companies.
Kristin believes the thing that defines companies that survive versus the ones that don’t is decisiveness. She urges people to not get complacent and to change their circumstances.
“I think sometimes we put ourselves in these little buckets of things that we can do and things that we can’t do and I find that I am actually capable of much much more than I ever admit to myself”
Kristin and Priscilla talk anxiety and getting your ‘ish together for the new year. Are you ready for 2022?
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providi...
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