Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
How do you transform abstract brand values into a consistent voice that cuts through the noise?

“Welcome to the sh*t show!”
Join Kristin Luck and Priscilla McKinney as they discuss how to grow and prepare yourself for 2022.
Kristin is a serial entrepreneur and founder of ScaleHouse consulting firm. Kristin focuses on non-traditional growth strategies for data-driven marketing research companies.
Kristin believes the thing that defines companies that survive versus the ones that don’t is decisiveness. She urges people to not get complacent and to change their circumstances.
“I think sometimes we put ourselves in these little buckets of things that we can do and things that we can’t do and I find that I am actually capable of much much more than I ever admit to myself”
Kristin and Priscilla talk anxiety and getting your ‘ish together for the new year. Are you ready for 2022?

How do you transform abstract brand values into a consistent voice that cuts through the noise?
Years of experience in healthcare insights is worth its weight in gold.
What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours?
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