--- title: How Great Market Researchers are Valuable B2B Business Consultants description: On this episode of Ponderings from the Perch, CEO Priscilla McKinney talks with Socratic Technologies' Paul Mastrianna about building research partnerships. image: https://podcast.littlebirdmarketing.com/hubfs/103125%20-%20How%20Great%20Market%20Researchers%20are%20Valuable%20B2B%20Business%20Consultants%201200x630.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # How Great Market Researchers are Valuable B2B Business Consultants ![How Great Market Researchers are Valuable B2B Business Consultants](https://podcast.littlebirdmarketing.com/hubfs/103125%20-%20How%20Great%20Market%20Researchers%20are%20Valuable%20B2B%20Business%20Consultants%201200x630.png) -                 Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team? On this episode of Ponderings from the Perch, the [Little Bird Marketing](https://littlebirdmarketing.com/) podcast, host and CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) talks with guest [Paul Mastrianna](https://www.linkedin.com/in/paulmastrianna/), Vice President of Business Development at [Socratic Technologies](https://www.sotech.com/), about building [research](https://podcast.littlebirdmarketing.com/michelle-gansle-connecting-the-research-dots-for-business-impact) partnerships that prioritize client needs over product pitching. They explore how understanding a client's business objectives, capability gaps, and internal strengths transforms research from a transactional service into a strategic partnership that delivers long-term value. They discuss how successful research partnerships require moving beyond transactional vendor relationships to become valid extensions of client teams. Mastrianna emphasizes understanding what clients need help with versus what they can handle themselves, conducting capability audits that identify gaps rather than pushing unnecessary services. "I hate hearing 'these are \[just\] our vendors' from clients," Mastrianna explains. "I always look at it as a partnership. We're here to help each other grow and learn." This consultative approach builds trust and creates what Mastrianna calls "stretch before you run" moments, where taking time upfront to understand questionnaire logic, sampling strategies, and reporting needs prevents rushed mistakes while enabling faster turnaround when speed matters. The conversation reveals how institutional memory loss costs research teams real money and time. When team members leave, their knowledge often disappears into shared folders and scattered files. Mastrianna describes how centralized dashboards solve this problem by consolidating all concept testing results in a single, accessible location, enabling teams to compare performance across concepts, identify patterns, and onboard new team members without starting from scratch. This infrastructure transforms one-off research tactics into sustainable strategic programs that deliver compounding value over time. Music written and performed by [Leighton Cordell](https://www.linkedin.com/in/leighton-cordell-06155ab9/). **Sponsors:** Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the [market research](https://littlebirdmarketing.com/market-research/) industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click [here](https://littlebirdmarketing.com/market-research/) to get started.   Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's [Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click [here](https://littlebirdmarketing.com/revenue-sprint) and build a predictable pipeline for sustainable growth. 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