<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

Michelle Gansle: Connecting the Research Dots for Business Impact

This episode is an insightful conversation between Momma Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley - Michelle Gansle. Having met through Zappi, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer.

In the episode, they discuss how working in a collaborative effort changed the way they do other things in their professional life.

They also discuss how they stay current with all of the changes in the industry, digital path to purchase, the erosion of brand loyalty, eco-friendly initiatives, diversity and inclusion, and a number of other topics.

Find Michelle on LinkedIn here. And Twitter at @mgansle.


Discover More

Podcast Market Research

You may also like:

Podcast Market Research Podcasting

Priscilla and Ashley Went to ESOMAR and All I Got Was This Amazing Podcast!

Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and ne...

Podcast Brand Strategy

Identifying a Laughably Small Step in Leadership with Ben Dueck

When you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worri...

Podcast Market Research

Trends in Market Research Approaches with Tony Cheevers

What sets apart one research company from another? Each company will actually give you the same answer— quality. As Inig...

Where to Subscribe