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    Michelle Gansle: Connecting the Research Dots for Business Impact

    This episode is an insightful conversation between Momma Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley - Michelle Gansle. Having met through Zappi, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer.

    In the episode, they discuss how working in a collaborative effort changed the way they do other things in their professional life.

    They also discuss how they stay current with all of the changes in the industry, digital path to purchase, the erosion of brand loyalty, eco-friendly initiatives, diversity and inclusion, and a number of other topics.

    Find Michelle on LinkedIn here. And Twitter at @mgansle.

     


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