--- title: Identifying a Laughably Small Step in Leadership with Ben Dueck description: Go big or go home when building habits? Nope. Think small. Laughably small. Let’s uncover one laughably small step leaders can take to guide them towards a specific outcome. image: https://podcast.littlebirdmarketing.com/hubfs/20220928-pftp-identifying-a-laughably-small-step-in-leadership_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Identifying a Laughably Small Step in Leadership with Ben Dueck ![Identifying a Laughably Small Step in Leadership with Ben Dueck](https://podcast.littlebirdmarketing.com/hubfs/20220928-pftp-identifying-a-laughably-small-step-in-leadership_hz.png) -               When you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worries and woes? We’re not crying. You’re crying. CEO and Little Bird Momma [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) and [Ben Dueck](https://www.linkedin.com/in/ben-dueck/?originalSubdomain=ca), President/Founder of[Cantera Leadership](https://www.canteraleadership.com/)and a [Gallup certified CliftonStrengths](https://www.gallup.com/cliftonstrengths/en/252137/home.aspx) coach, join forces to talk about the principles of leadership, leadership qualities, and a laughably small step you can take in leadership.  No pressure on leaders but 70% of the success of your teams rests on leadership. A huge factor in— get ready for the buzzword!—employee engagement rests on leaders in the organization.  Employee engagement converts to: - Profitability  - Productivity - Client Retention - Client Success The principles of leadership transform and translate into the metrics we, as business leaders, love to see. That’s why empowering leaders to know and identify their employee’s skills, knowledge, experience, and natural talents are vital for success. If you haven’t heard of [CliftonStrengths](https://www.gallup.com/cliftonstrengths/en/252137/home.aspx), give it a whirl. It’s an incredible tool for understanding, empowering, and leveraging every individual’s talents in an organization. [Little Bird Marketing’s resources](https://littlebirdmarketing.com/resources/) are powerful tools too, and definitely whirl-worthy. We’re sure you’re wondering, so what’s this laughably small step in leadership?  Fill out this short statement for yourself: When \_\_\_\_\_\_\_\_\_\_\_ happens, instead of \_\_\_\_\_\_\_\_\_\_\_ I will \_\_\_\_\_\_\_\_\_\_\_.  Building habits and changing habits don’t have to happen with big flourishes and grand gestures. How about if your goal is to work out in the mornings, your statement looked like this: When waking up happens, instead of showering I will put on my running shoes. That’s it. That’s the whole commitment you’re making. A commitment to *shoes*. As Dueck attests, “When that third blank is a laughably small step, our brains don't get in our way.” This is applicable professionally and can be a game-changer for you and your team. When you’re building habits and we go too big— our brain will all too happily get in the way and then our habit will go out the window. And then we’ll be back on the therapy couch. As Ben Dueck proclaims, “I'm not the savior. I'm not the only solution. But I want to help you succeed.” Here at Little Bird Marketing, we couldn’t agree more. We’re here to help you meet your goals, find clarity, spread your wings and… fly. We couldn’t resist!  **[Shoutout to this episode's sponsor: Fieldwork!](https://www.fieldwork.com/)** Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all – we mean it. From world-class facilities to low-incidence recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded right along with it. With facilities nationwide and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest. 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