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Identifying a Laughably Small Step in Leadership with Ben Dueck


When you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worries and woes? We’re not crying. You’re crying.

CEO and Little Bird Momma Priscilla McKinney and Ben Dueck, President/Founder of Cantera Leadership and a Gallup certified CliftonStrengths coach, join forces to talk about the principles of leadership, leadership qualities, and a laughably small step you can take in leadership. 

No pressure on leaders but 70% of the success of your teams rests on leadership. A huge factor in— get ready for the buzzword!—employee engagement rests on leaders in the organization. 

Employee engagement converts to:

  • Profitability 
  • Productivity
  • Client Retention
  • Client Success

The principles of leadership transform and translate into the metrics we, as business leaders, love to see. That’s why empowering leaders to know and identify their employee’s skills, knowledge, experience, and natural talents are vital for success. If you haven’t heard of CliftonStrengths, give it a whirl. It’s an incredible tool for understanding, empowering, and leveraging every individual’s talents in an organization. Little Bird Marketing’s resources are powerful tools too, and definitely whirl-worthy.

We’re sure you’re wondering, so what’s this laughably small step in leadership? 

Fill out this short statement for yourself:

When ___________ happens, instead of ___________ I will ___________. 

Building habits and changing habits don’t have to happen with big flourishes and grand gestures. How about if your goal is to work out in the mornings, your statement looked like this: When waking up happens, instead of showering I will put on my running shoes. That’s it. That’s the whole commitment you’re making. A commitment to shoes. As Dueck attests, “When that third blank is a laughably small step, our brains don't get in our way.”

This is applicable professionally and can be a game-changer for you and your team. When you’re building habits and we go too big— our brain will all too happily get in the way and then our habit will go out the window. And then we’ll be back on the therapy couch.

As Ben Dueck proclaims, “I'm not the savior. I'm not the only solution. But I want to help you succeed.” Here at Little Bird Marketing, we couldn’t agree more. We’re here to help you meet your goals, find clarity, spread your wings and… fly. We couldn’t resist! 

Shoutout to our sponsor Fieldwork! Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all – we mean it. From world-class facilities to low-incidence recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded right along with it. With facilities nationwide and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest.

If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team! 

On the hunt for powerful content marketing and strategy resources? Come under our wing.

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