Ready to hear groundbreaking strategies for navigating turbulent times in market research?
On this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and CEO Priscilla McKinney recaps the Insights Association Corporate Researcher's Conference in Chicago. McKinney explores the conference's theme of driving growth in turbulent times, highlighting insights' essential role in supporting organizations through economic, geopolitical, environmental, and social challenges.
She talks with industry leaders on topics ranging from AI applications in research to combating survey sample fraud. Discussions touch on the importance of collaboration in the industry, the impact of consolidation on research teams and the evolving role of technology in gathering consumer insights.
"We want to create an engaging experience," Danny Farkas explains, "So when somebody in any part of the world gets something that resonates with them as a reward or an incentive, that adds to the positive [and frictionless] experience."
Listed here are the LinkedIn contacts of the guests included in this episode. If you find them or anything they say interesting, please feel free to connect with them: Melanie Courtright, CEO at Insights Association; Andrew Cannon, Co-founder of EQJOY and Executive Director at GRBN; Andrew Seinfeld, Innovation Ambassador at Appinio; Carlos Hevia, Business Development Director at Multilingual Connections; Carrie Angiolet, Principal & President at Illuminas; Danny Farkas, Director of Business Development at Virtual Incentives; Jim Kershaw, VP and Senior Consultant at Burke, Inc; John Sadler, VP of Client Solutions at RIWI; Julia Eisenberg, Executive VP of Strategy & Insights at Sago; Karen Krishfield, former Head and Principal of research enablement at Hulu; Kelli Hammock, Strategic Communications Director at L&E Research; Mark Resnick, VP of Sales at Zappi; Pierson Wofford, Executive Recruiter at Smith Hanley Associates; Sasha McCune, VP and Practice Leader of media, entertainment & culture at CMB; and finally, Scott Johnson, Strategic Account Executive at L&E Research.
Again, if you do decide to reach out, please tell them Little Bird Marketing sent you their way!
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