--- title: LIVE from the Insights Association Corporate Researcher's Conference description: We're bringing you the Insights Association Corporate Researcher's Conference in a nutshell. Find out what the Market Research pros are discussing. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20231103-lbm-pftp-live-from-the-insights-association-corporate-researchers-conference_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # LIVE from the Insights Association Corporate Researcher's Conference ![LIVE from the Insights Association Corporate Researcher's Conference](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2023/20231103-lbm-pftp-live-from-the-insights-association-corporate-researchers-conference_hz.png) -               Ready to hear groundbreaking strategies for navigating turbulent times in market research? On this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and CEO [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) recaps the Insights Association Corporate Researcher's Conference in Chicago. McKinney explores the conference's theme of driving growth in turbulent times, highlighting insights' essential role in supporting organizations through economic, geopolitical, environmental, and social challenges. She talks with industry leaders on topics ranging from AI applications in research to combating survey sample fraud. Discussions touch on the importance of collaboration in the industry, the impact of consolidation on research teams and the evolving role of technology in gathering consumer insights. "We want to create an engaging experience," Danny Farkas explains, "So when somebody in any part of the world gets something that resonates with them as a reward or an incentive, that adds to the positive \[and frictionless\] experience." Listed here are the LinkedIn contacts of the guests included in this episode. If you find them or anything they say interesting, please feel free to connect with them: [Melanie Courtright](https://www.linkedin.com/in/melaniecourtright/), CEO at [Insights Association](https://www.insightsassociation.org/); [Andrew Cannon](https://www.linkedin.com/in/cannonandrew/), Co-founder of [EQJOY](https://theartandscienceofjoy.com/) and Executive Director at [GRBN](https://grbn.org/); [Andrew Seinfeld](https://www.linkedin.com/in/andrewseinfeld/), Innovation Ambassador at [Appinio](https://www.appinio.com/en/); [Carlos Hevia](https://www.linkedin.com/in/carlosheviausa/), Business Development Director at [Multilingual Connections](https://multilingualconnections.com/); [Carrie Angiolet](https://www.linkedin.com/in/carrie-angiolet-0b992b2/), Principal & President at [Illuminas](https://www.illuminas.com/); [Danny Farkas](https://www.linkedin.com/in/dannyfarkas/), Director of Business Development at [Virtual Incentives](https://www.virtualincentives.com/); [Jim Kershaw](https://www.linkedin.com/in/jimkershaw/), VP and Senior Consultant at [Burke, Inc](https://www.burke.com/); [John Sadler](https://www.linkedin.com/in/john-sadler-18a1603/), VP of Client Solutions at [RIWI](https://riwi.com/); [Julia Eisenberg](https://www.linkedin.com/in/julia-eisenberg/), Executive VP of Strategy & Insights at [Sago](https://sago.com/en/); [Karen Krishfield](https://www.linkedin.com/in/kkrishfield/), former Head and Principal of research enablement at [Hulu](https://www.hulu.com/welcome); [Kelli Hammock](https://www.linkedin.com/in/kellihammock/), Strategic Communications Director at [L&E Research](https://www.leresearch.com/); [Mark Resnick](https://www.linkedin.com/in/mdresnick/), VP of Sales at [Zappi](https://www.zappi.io/web/); [Pierson Wofford](https://www.linkedin.com/in/pierson-wofford-b447a81a9/), Executive Recruiter at [Smith Hanley Associates](https://www.smithhanley.com/); [Sasha McCune](https://www.linkedin.com/in/sashamccune/), VP and Practice Leader of media, entertainment & culture at [CMB](https://www.linkedin.com/company/cmbinfo/); and finally, [Scott Johnson](https://www.linkedin.com/in/smjohnson85/), Strategic Account Executive at [L&E Research](https://www.leresearch.com/).  Again, if you do decide to reach out, please tell them Little Bird Marketing sent you their way! ### Discover More [Podcast](https://podcast.littlebirdmarketing.com/tag/podcast) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) [Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) [Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights) Popular [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights) ## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) [Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation) ![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png") ## Free Marketing Resources.Build better relationships. 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