--- title: Priscilla and Baillie Buchanan Fight the Good Fight description: Priscilla and Baillie Buchanan Fight the Good Fight image: https://podcast.littlebirdmarketing.com/hubfs/social-suggested-images/priscilla-and-baillie-buchanan-fight-the-good-fight-2.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Baillie Buchanan Fight the Good Fight ![Priscilla and Baillie Buchanan Fight the Good Fight](https://podcast.littlebirdmarketing.com/hubfs/social-suggested-images/priscilla-and-baillie-buchanan-fight-the-good-fight-2.png) -               **Goodness, according to Emerson, is where the roots of wisdom are planted.** In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with [Baillie Buchanan](https://www.linkedin.com/in/bailliebuchanan/), cofounder and CRO of [Research for Good](https://www.researchforgood.com/). Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their [unique mission](https://www.researchforgood.com/rfg-mission-2/) provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been [Action Against Hunger](https://www.actionagainsthunger.org). Baillie and Priscilla talk about what motivates respondents to provide the highest quality of feedback, how technology is impacting the market research landscape, and the future of work culture. Research For Good, beginning with only three founders, has grown to over 50 employees as an entirely remote-based business. Baillie says this feat is attributable to accountability, as well as a few technological advancements. They also talk about humanizing data, recognizing survey fatigue, and the awesomeness of [Women in Research’s WIRexec](https://www.womeninresearch.org/wirexec/). Check out [Research for Good](https://www.researchforgood.com/), and find Baillie on [Twitter](https://twitter.com/baillieforgood) and [LinkedIn](https://www.linkedin.com/in/bailliebuchanan/). **Baillie’s fave podcast(s):** 1. [Happy MR](https://happymr.com/) 2. [How I Built This](https://www.npr.org/podcasts/510313/how-i-built-this) 3. [Wow in the World (for the kiddos!)](https://www.npr.org/podcasts/510321/wow-in-the-world) **Fave app:** [**Le Tote**](https://letote.com/freetote/BAILLIE3)Pssst!! Baillie got us a hookup with Le Tote for a FREE TOTE! What?! Go to [https://letote.com/freetote/BAILLIE3](https://letote.com/freetote/BAILLIE3) **Fave Book:** [**The Power by Naomi Alderman**](https://www.amazon.com/Power-Naomi-Alderman/dp/0316547611) **Fave Blog** *(kinda not really a blog, but blogesque):* [**#fivesmartreads by Hitha Palepu**](https://www.instagram.com/stories/highlights/17864548084294151/) [**ALSO,** if you enjoy this podcast, and would like to hear more, please subscribe and you'll be privy to all the forthcoming goodness!](https://podcasts.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2) If you're already a subscriber, consider leaving us a glowing review on iTunes. If you've already subscribed AND left us a glowing review on iTunes...you're the best. 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