<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

Priscilla Looks at Consumer Relationships with Brands


Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines, and holiday traditions. 

No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers foundational regarding brand relationships and consumer behavior. This article can be found here: http://bit.ly/consumerrelationships if you want to go deeper. 

Priscilla loves Roku. 

Dan loves Zildjian. 

Also, in this episode they do not explain jazz. If you don't get it on your own, there's really nothing they can do. 

Any chance you feel like doing your good deed for the day and giving a 5-star review of this show on iTunes

Original theme music by the illustrious Leighton Cordell.

Discover More

Brand Strategy

You may also like:

Podcast Brand Strategy Collaboration is the New Competition

Collaboration is the New Competition: A Sneak Peek at Priscilla's Upcoming Book

Be forewarned: This episode is probably a gateway drug to a Little Bird Book Club. 

Content Marketing Podcast Brand Strategy

Writing Tips for the Real World of Content Marketing

No matter what Little Bird Momma and CEO, Priscilla McKinney, and Executive VP, Ashley Le Blanc do, they somehow end up ...

Podcast Brand Strategy

Brand Transformation with Emmanuel Probst

To succeed, brands can’t just go around selling products anymore. Brands have to create transformative experiences and p...

Where to Subscribe