A great content marketing strategy thrives on the power of collaboration and generosity.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest Andy Crestodina, co-founder and CMO at Orbit Media, about the power of collaboration in content creation. Crestodina, a veteran in web design and interactive marketing strategy for over two decades, has helped thousands achieve online success. He is renowned for his practical advice on digital content marketing and ethical practices, having contributed to numerous top marketing websites.
McKinney and Crestodina discuss the concept of "itchy backs" in collaboration, emphasizing the importance of clear communication and reciprocity in professional relationships. They explore how being specific about needs and offering value can lead to mutually beneficial partnerships. This idea of reciprocity forms the foundation of their collaborative approach to content creation and networking.
"If you do something nice for someone,” Crestodina explains. “They automatically will feel a desire to return that favor to you,"
The two also discuss the importance of being "helpable" in professional settings, the value of clear requests, and how indirect reciprocity can create a positive cycle of collaboration in the industry. They touch on the challenges of keeping content up-to-date in a rapidly changing digital landscape and the benefits of sharing insights within the marketing services community. This conversation offers valuable insights for professionals looking to enhance their content marketing agency practices and build stronger industry relationships.
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Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
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