<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

When is the Right time for a Rebrand?

 


Why does a $300 million business with almost 6 decades of name recognition choose to rebrand?

In this episode of Ponderings from the Perch, we have the pleasure of hearing from Isaac Rogers, the President of SAGO, previously Schlesinger Group. Isaac is a seasoned leader who has brought his extensive experience to the company where he is focused on driving change and new growth within the corporation.

Isaac shares the story behind the decision to rebrand Sago, a company that had been a staple of market research for six decades. He discusses the overall process of the rebrand and how they picked partners and the team to drive the initiative. Isaac also touches on a few mistakes or fumbles that occurred during the process.

Isaac highlights how SAGO became the name for the rebrand and the industry response to the change. He also provides a glimpse into what's next for Sago and the euphoria of getting a rebrand right in all of the meaningful ways.

If you’re considering a rebrand, Isaac emphasizes the importance of clarity and knowing what your brand stands for. He shares his insights and experience on how to drive innovation and growth within an organization while staying true to the company's values and vision and the future is bright for SAGO!

Shoutout to this episode’s sponsors: Gazelle Global.

Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Discover More

Podcast

You may also like:

Podcast Project Management Thought Leadership

A Growth Strategy Framework for Effective Leadership

What happens when the biggest obstacles to innovation aren't technical, but human?

Podcast Market Research Market Insights

Decoding the Emotional DNA of Market Research Insights

What if the biggest factor driving your business decisions isn't logic, but emotions?

Podcast Market Research

Quirks New York Conference Flyover Day 2

*This episode is brought to you by Dynata, the world's preeminent provider of market data services and first-party permi...

Where to Subscribe