---
title: A Non-Boring Behavioral Economic Lesson with Melina Palmer
description: Melina Palmer is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.
image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2021/20211217-a-non-boring-behvavioral-economic-lesson-with-malina-palmer/20211217-pftp-melina-palmer_hz.png
---

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# A Non-Boring Behavioral Economic Lesson with Melina Palmer

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Ready to nerd out? Join [Melina Palmer](https://www.linkedin.com/in/melinapalmer/), founder and CEO of [The Brainy Business](https://thebrainybusiness.com), and [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) on Ponderings from the Perch to discuss behavioral economics. Get ready to crave all things sweet as Melinda uses cookies and baking to talk behavioral science. 

For those unfamiliar, behavioral economics is the study of the effects of cognitive, emotional, and psychological factors on the decisions of individuals and institutions. 

One of the biggest mistakes Melina is seeing businesses make is not understanding the problem at hand. Melina offers quirky scenarios and thought-out studies to help explain how the brain works when it comes to marketing strategies, and help businesses better understand their consumers.

If you liked this episode, join Melina as she discusses all things business on [her very own podcast!](https://thebrainybusiness.com/podcast/) 

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