Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Ready to nerd out? Join Melina Palmer, founder and CEO of The Brainy Business, and Priscilla McKinney on Ponderings from the Perch to discuss behavioral economics. Get ready to crave all things sweet as Melinda uses cookies and baking to talk behavioral science.
For those unfamiliar, behavioral economics is the study of the effects of cognitive, emotional, and psychological factors on the decisions of individuals and institutions.
One of the biggest mistakes Melina is seeing businesses make is not understanding the problem at hand. Melina offers quirky scenarios and thought-out studies to help explain how the brain works when it comes to marketing strategies, and help businesses better understand their consumers.
If you liked this episode, join Melina as she discusses all things business on her very own podcast!
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor...
Most surveys are designed for the researcher's convenience, not the person answering them. On this episode of Ponderings...
*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project...
Let Us Know What You Thought about this Post.
Put your Comment Below.