For those unfamiliar, behavioral economics is the study of the effects of cognitive, emotional, and psychological factors on the decisions of individuals and institutions.
One of the biggest mistakes Melina is seeing businesses make is not understanding the problem at hand. Melina offers quirky scenarios and thought-out studies to help explain how the brain works when it comes to marketing strategies, and help businesses better understand their consumers.
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Digital transformation is more than a buzzword. It’s a real, valid, and necessary concept and change necessary to be a p...