How to Make Marketing Automation Work with Personalized Content
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
Ready to nerd out? Join Melina Palmer, founder and CEO of The Brainy Business, and Priscilla McKinney on Ponderings from the Perch to discuss behavioral economics. Get ready to crave all things sweet as Melinda uses cookies and baking to talk behavioral science.
For those unfamiliar, behavioral economics is the study of the effects of cognitive, emotional, and psychological factors on the decisions of individuals and institutions.
One of the biggest mistakes Melina is seeing businesses make is not understanding the problem at hand. Melina offers quirky scenarios and thought-out studies to help explain how the brain works when it comes to marketing strategies, and help businesses better understand their consumers.
If you liked this episode, join Melina as she discusses all things business on her very own podcast!
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
*This podcast mini-series is brought to you by Smith Hanley Associates, connecting businesses worldwide through speciali...
*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research s...
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