<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

A Non-Boring Behavioral Economic Lesson with Melina Palmer


Ready to nerd out? Join Melina Palmer, founder and CEO of The Brainy Business, and Priscilla McKinney on Ponderings from the Perch to discuss behavioral economics. Get ready to crave all things sweet as Melinda uses cookies and baking to talk behavioral science. 

For those unfamiliar, behavioral economics is the study of the effects of cognitive, emotional, and psychological factors on the decisions of individuals and institutions. 

One of the biggest mistakes Melina is seeing businesses make is not understanding the problem at hand. Melina offers quirky scenarios and thought-out studies to help explain how the brain works when it comes to marketing strategies, and help businesses better understand their consumers.

If you liked this episode, join Melina as she discusses all things business on her very own podcast! 

You may also like:

Podcast Market Research Market Insights

Better Market Research Insights through Human Truth

Why do brilliant marketing strategies with massive budgets still fail spectacularly?

Podcast Market Research Data Quality Market Insights

Customer Insights Under Threat: The Data Quality Solution

Can you defend your research insights if stakeholders challenge them?

Podcast Lead Generation Market Research Market Insights

An Entrepreneurial Approach to Delivering Customer Insights

Can you grow a market research company to £6 million in just two years?

Where to Subscribe