Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Can you defend your research insights if stakeholders challenge them?
Can you grow a market research company to £6 million in just two years?
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