The American Society of Trial Consultants: 2025 Conference Flyover
What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
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