Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
The conference floor doesn't lie. Neither does the gap between what brands think they know about their consumers and wha...
The gap between surviving and performing is not a mindset shift. It is a physiological one.
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