What's Empathy got to do with B2B Content Marketing and Revenue Generation?
Could your team's hidden challenges be preventing business growth?
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
Could your team's hidden challenges be preventing business growth?
Are you stuck in a content marketing rut, doing the same thing over and over again?
Could the market research industry be entering its golden age?
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