How to Make Marketing Automation Work with Personalized Content
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
*This podcast mini-series is brought to you by Smith Hanley Associates, connecting businesses worldwide through speciali...
*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research s...
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