Important Customer Insights from Rare Disease Patients
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
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