Decoding the Emotional DNA of Market Research Insights
What if the biggest factor driving your business decisions isn't logic, but emotions?
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
What if the biggest factor driving your business decisions isn't logic, but emotions?
*This episode is brought to you by Dynata, the world's preeminent provider of market data services and first-party permi...
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