Deeper, Richer Customer Insights Through Conversational Techniques
The research industry has a data quality problem it keeps politely talking around.
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
The research industry has a data quality problem it keeps politely talking around.
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innova...
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
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