An Entrepreneurial Approach to Delivering Customer Insights
Can you grow a market research company to £6 million in just two years?
Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
Can you grow a market research company to £6 million in just two years?
What's hiding in consumer blind spots that brands need to uncover?
Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve.
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