<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

Ashley and Juliana Wood Play the Long Game

In this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s diverse background includes marketing and PR in the publishing industry, Educational Program Management at the National Information Standards Organization (NISO), and the Healthcare Businesswomen’s Association. In her current role, she oversees the certifications for CIRQ, a wholly owned subsidiary of the Insights Association that serves the insights and data analytics industry across 75 countries. 

Her work at NISO allowed her a full view of the process at the heart of standards creation, and her work with CIRQ allows her to act as a guide for businesses interested in fostering more reliable results and less rework - a blueprint of requirements for best practices in the industry. Juliana describes the training and certification process as a good marathon that results in adherence to standards that are globally recognized. 

SPONSORS:

Looking for a research partner to handle the details of your next project? In person, or virtual, Fieldwork has been a leader in world-class marketing research services and facilities since 1980. As market research has expanded from the standard focus group to incorporate other methodologies and technologies, Fieldwork has expanded right along with it. With 15 facilities nationwide, and sophisticated global recruitment services, their detail-oriented staff partners with you to achieve great insights. Focus on the research. Fieldwork will do the rest. 


Discover More

Podcast Market Research

You may also like:

Podcast Market Research Market Insights

Quirks Chicago Conference Flyover Part 1

*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research s...

Content Marketing Podcast

What's Empathy got to do with B2B Content Marketing and Revenue Generation?

Could your team's hidden challenges be preventing business growth?

Podcast Market Research

Content Creation Shakeup: Thinking Outside the Blog

Are you stuck in a content marketing rut, doing the same thing over and over again?

Where to Subscribe