<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

Bridging the Gap Between Quant and Qual with Nihal Advani


Join Priscilla McKinney and Nihal Advani, CEO of QualSights, as they help you to bridge the gap between qual and quant.

QualSights began several years ago as a travel company helping people visit locations virtually using video technology. After deciding they needed to focus on just one thing, the company became an industry focusing on insights.

In the marketing industry, it is all about embracing the blurriness between qualitative and quantitative research. Quant is fast and more scalable. With qual, you get depth and context, but there is no scalability. It is nearly impossible to do any research using strictly qual or strictly quant- they just go together like peanut butter and jelly.

 After listening to this episode, thanks to Priscilla and Nihal, you will be fully versed in the world of qualitative and quantitative research.

Discover More

Podcast Market Research

You may also like:

Podcast Lead Generation Market Research Market Insights

An Entrepreneurial Approach to Delivering Customer Insights

Can you grow a market research company to £6 million in just two years?

Podcast Market Insights

Practical Advice for High-Quality Shopper Insights

What's hiding in consumer blind spots that brands need to uncover?

Podcast Marketing Strategy

How Inclusive Research Drives Innovation and Marketing Strategy in Healthcare

Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve.

Where to Subscribe