QualSights began several years ago as a travel company helping people visit locations virtually using video technology. After deciding they needed to focus on just one thing, the company became an industry focusing on insights.
In the marketing industry, it is all about embracing the blurriness between qualitative and quantitative research. Quant is fast and more scalable. With qual, you get depth and context, but there is no scalability. It is nearly impossible to do any research using strictly qual or strictly quant- they just go together like peanut butter and jelly.
After listening to this episode, thanks to Priscilla and Nihal, you will be fully versed in the world of qualitative and quantitative research.