<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1649193785390737&amp;ev=PageView&amp;noscript=1">

Cheskie Rosenzweig on 2022 as the Year of Data Quality


On today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at CloudResearch® where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the importance of blending both behavioral technical aspects of data in order to combat fraud and low-quality feedback in responses. A lot has changed since the first survey was conducted with the use of computer-aided statistical tools in 1890. 

One of the tools being used to combat data quality issues is SENTRY™. You can check it out here. 

SENTRY™ is a product that can be applied to any supplier and essentially performs an interview for each participant before they take part in a client survey. It applies both technological security checks, and also behavioral questions. It also has a lot of built-in tech features that are actually becoming more standard in the field and is used by most suppliers.

Discover More

Podcast Market Research

You may also like:

Podcast Flight Patterns with Fieldwork

Flight Patterns with Fieldwork: Staying True to the Fieldwork Mission with Crystal Majik

Lord of the Rings. The Godfather. BACK TO THE FUTURE. Who doesn't love a good trilogy?  In the third episode of Flight P...

Podcast Market Research

From DIY to DIT with Edward Staples

Fledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first ti...

Podcast Market Research

Shopper Insights for Inflationary Times with Anne Stephenson LIVE at IIeX

It comes as no surprise that recent conditions have ignited a scramble as companies seek to adapt to economic conditions...

Where to Subscribe