Do you want to bring a box of chocolate chip cookies to the party, or do you want to bring a box of gluten-free, Himalayan sea salt, fair-trade dark chocolate cookies to the party? Are we really talking about cookies? Nope. This is our segue into the differences between generalists and specialists. Generalists are generally suited for everyone whereas specialists serve a niche market.
CEO and Little Bird Momma, Priscilla McKinney, and Co-CEO of Ag Access and Co-CEO of Communications for Research (CFR) Colson Steber dig into the differences between specialists and generalists in the world of market research. Colson Steber also volunteers as the President of the Insights Association Great Lakes Chapter, which is the combination of five regional chapters into one.
In this episode, we also discuss the value of serving a niche. Ag Access is laser-focused on the agricultural sector and has done large-scale work at a gigantic scope to stand out. His company has put together a phenomenal resource called the Ag Researcher’s Almanac that helps to get everyone on the same page with the terminology around Agriculture-based market research. It’s yours for FREE.
So what is the difference between generalists and specialists? As Colson Steber says, “nothing and everything.” Curious? Let’s dive into the details on the show.
Shoutout to this episode's sponsors CFR and Year of Joy!
Businesses don't need research for the sake of research. They need research that leads to a meaningful impact for their customers, their products, and their bottom line. Communications for Research is the trusted insights champion to lead you to that impact. We take ownership of the research process so you can focus on your business and your customers. Whether you need qualitative research, quantitative research, or data analysis for primary research, our research logistics team has the expertise to understand your objectives. We design and execute processes to achieve research outcomes that lead to better business decisions. Visit CFRINC.net to learn more.
Are you looking for more joy in your life? Do you wanna improve your well-being? Increase your sense of belonging? Create more impact? Or simply have more fun? If you said yes to any of those questions, then check out the Year of Joy online community. It really could be for you. It's a place where you can find inspiring stories and practical advice from experts to empower you to build a more joyful life. It's a place where you can connect and share with like-minded people who are also looking to lead a more joy-filled life. Sound awesome. It's actually totally free. It's being funded by generous companies who understand the importance of giving people the gift of joy. Something that is just so needed in today's world. So if you are ready in 2023 to make it a year of joy for you and your loved ones. If you are ready to find your tribe that helps you live your purpose. If you're ready for more fun, sign up for the Year of Joy at theartandscienceofjoy.com/year-of-joy The doors open to more joy on the 17th of January, so sign up now and be ready to receive that gift of joy. Learn more about the Year of Joy at the theartandscienceofjoy.com/year-of-joy or follow the Art and Science of Joy on Facebook, Instagram, or LinkedIn. Whatever you do, choose joy today.
Resources mentioned:
Traction: Get a Grip on Your Business by Gino Wickman
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Let Us Know What You Thought about this Post.
Put your Comment Below.