Research is great. Consumer insights are great too. But at the end of the day, if those insights aren’t being leveraged strategically to create lasting business and consumer impact, what’s the point? With consumer needs continually shifting, it’s become more important than ever to be mindful and strategic when it comes to consumer behavior research.
"In order to make insights more impactful and make projects last, we need to be more mindful and strategic in the work we're doing." Scott Sabin
Joining Priscilla on the Perch is Scott Sabin, Senior Manager of Customer Loyalty and Insights of Health & Wellness at Walgreens. Whew, that was a mouthful. The point? He's an expert worth listening to.
Through his years in the insights industry, one thing has remained the same– his mantra to ensure that the consumer and customer’s needs remain at the heart of everything he does. So how does Scott execute this customer-centric mindset to drive impact for both the business and the consumer?
Tune in to discover Scott’s keys to driving impact through customer centricity!