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Entrepreneurship in Market Research


It’s time to quit thinking inside the box you’re creating for yourself.

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with Alisa Hamilton, founder of Harvest Insights  about the complexities of content marketing and content marketing strategy.

Hamilton shares her journey from reluctant entrepreneur to successful business owner in the market research industry, emphasizing the importance of understanding your buyer persona. She started her company to offer flexible support to overwhelmed research teams, allowing her to balance work and family life. Hamilton discusses her preference for in-person qualitative research, the challenges of growing a business while maintaining a part-time work culture, and the value of industry organizations like Women in Research (WIRe).

"Women in research [are] by far the best," Hamilton explains. "Because everybody there is speaking the same language."

As a content marketing consultant, she touches on the pros and cons of being certified as a women's business enterprise and offers insights into her business growth strategies. Throughout the conversation, Hamilton emphasizes the importance of finding work that "fills your cup" and creating a business model that aligns with personal values and work-life balance. Her approach to persona mapping helps her tailor her services to meet client needs effectively.

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