--- title: Entrepreneurship in Market Research description: Discover the journey of Alisa Hamilton, founder of Harvest Insights, assisting overwhelmed research teams and advocating for Women in Research (WIRe). image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2024/20240202-lbm-pftp-entrepreneurship-in-market-research-with-alisa-hamilton-PR-SIGIVEAWAY-MR-GG_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Entrepreneurship in Market Research ![Entrepreneurship in Market Research with Alisa Hamilton](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2024/20240202-lbm-pftp-entrepreneurship-in-market-research-with-alisa-hamilton-PR-SIGIVEAWAY-MR-GG_hz.png) -               It’s time to quit thinking inside the box you’re creating for yourself. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), talks with [Alisa Hamilton](https://www.linkedin.com/in/alisahamilton/), founder of [Harvest Insights  ](https://www.harvest-insights.com/)about the complexities of content marketing and content marketing strategy. Hamilton shares her journey from reluctant entrepreneur to successful business owner in the market research industry, emphasizing the importance of understanding your **buyer persona**. She started her company to offer flexible support to overwhelmed research teams, allowing her to balance work and family life. Hamilton discusses her preference for in-person qualitative research, the challenges of growing a business while maintaining a part-time work culture, and the value of industry organizations like Women in Research (WIRe). "Women in research \[are\] by far the best," Hamilton explains. "Because everybody there is speaking the same language." As a content marketing consultant, she touches on the pros and cons of being certified as a women's business enterprise and offers insights into her business growth strategies. Throughout the conversation, Hamilton emphasizes the importance of finding work that "fills your cup" and creating a business model that aligns with personal values and work-life balance. Her approach to persona mapping helps her tailor her services to meet client needs effectively. SPONSORS  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit [gazelleglobal.com](https://www.gazelleglobal.com/) to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. 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