The Power of Context for Powerful Customer Insights
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In this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access and Kai Fuentes of Ebony Marketing Systems share their unique perspectives, ranging from an immediate calling as a “born researcher” to slowly developing their own motivations to follow in their parents’ footsteps.
Tune in to learn about Gazelle Global’s greatest strength, the timing of Colson’s leap into entrepreneurship, Kai’s childhood foray into mall intercepts, and why each of the guests thinks the future of market research is bright.
*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to lear...
The bad actors in market research have AI too, and they’re using it better than most research teams want to admit.
The research fraud crisis is louder than the industry wants to admit, and the companies still shopping from the same com...
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