Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
In this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access and Kai Fuentes of Ebony Marketing Systems share their unique perspectives, ranging from an immediate calling as a “born researcher” to slowly developing their own motivations to follow in their parents’ footsteps.
Tune in to learn about Gazelle Global’s greatest strength, the timing of Colson’s leap into entrepreneurship, Kai’s childhood foray into mall intercepts, and why each of the guests thinks the future of market research is bright.
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
Can you defend your research insights if stakeholders challenge them?
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