CivicScience is pushing the boundaries to transcend traditional market research practices.
Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research.
Right now, you may find yourself asking, “What does transcending traditional market research actually mean?” Well, you can find the short, yet tease of an answer in these show notes, but you’ll have to press play to get the full picture.
As most of us know, inflation is a current, nationwide issue, leaving no person, industry or project unaffected. In this episode, Trevor and Priscilla discuss what the rise of inflation means for traditional market research and how CivicScience utilizes a modern approach to gauge customer sentiment.
"Question how your brand tracker is working today, are you really getting the value? Traditional trackers are dead because they're too narrow and focused…"
- Trevor Farris
With the ability to turn on a dime and be flexible within 24 hours to get questions out to the public, CivicScience is able to quickly understand how sentiment will ultimately drive behavior down the road. In this episode of Ponderings from the Perch, you’ll discover how CivicScience matches the speed of business right now, how to uncover proactive business insights no one else is privy to, and so much more.
P.S. Priscilla and Trevor discuss CivicScience's resource Navigating the Seas of Change in this episode. You'll definitely want to check it out.