Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
Originally broadcast on the Intellicast Podcast:
On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day.
It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees.
Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions.
If you missed Insights Marketing Day, you’ll want to tune in!
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
Can you defend your research insights if stakeholders challenge them?
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