Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Originally broadcast on the Intellicast Podcast:
On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day.
It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees.
Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions.
If you missed Insights Marketing Day, you’ll want to tune in!
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providi...
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