Important Customer Insights from Rare Disease Patients
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
Originally broadcast on the Intellicast Podcast:
On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day.
It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees.
Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions.
If you missed Insights Marketing Day, you’ll want to tune in!
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their p...
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
What if the biggest factor driving your business decisions isn't logic, but emotions?
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